Jessica N. Abraham | Designer. Writer. Publicist.

Business, Career Development, News Break

What to Look for When Hiring a Production Worker

December 29, 2020 No Comments

Production Worker, Manufacturing, Skilled Trades, Technical Skills, Interpersonal Skills, Talent Acquisition, Management, Hiring Managers, Recruitment, Hiring Cycles, Production Cycles, Business, Workforce Optimization,

Previously Published to News Break When we think about “production,” we should also be thinking about the “product.” Depending on the market, production will be different, as will the requirements for the worker that we choose to work behind the scenes, making sure everything happens as it’s supposed to — with great quality and optimal fortitude. For the most part, the requirements of a production worker will always be the same. However, because we find ourselves working amongst a variety of niche markets, the actual specifications will vary quite a bit. They also vary, based on department, role, and area of expertise. […]

Business, News Break

Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

December 29, 2020 No Comments

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It […]

News Break, Relationships

Bring your family closer together, act like a team.

December 28, 2020 No Comments

children, siblings, aunt, uncle, mother, father, narcisism, narcissism, misunderstanding relationships, communication in relationships, family grudges,

PREVIOUSLY PUBLISHED ON NEWS BREAK As early as Kindergarten, we are taught that families vary in size, shape, and dynamic. As society evolves, this is becoming even more of a reality. What was once thought to be the traditional family, almost no longer exists. For some, family gatherings are becoming a thing of the past. Screens are replacing intimate moments with our loved ones, and we can’t even spare a few moments to call for a chat. Families aren’t always shared by blood. In fact, most people today will find that they are closer to non-relatives than strangers they have […]

News Break, Relationships

Stop thinking the worst, analyze your relationship the right way

December 28, 2020 No Comments

Relationship Advice, Couples Counselling, Dating Advice, Problems, Is He Cheating?, Does she love me? Is he a narcissist?, Am I fat?

Previously Published to News Break So many of us enter into a relationship thinking that “this might just be the one.” Everything’s going great. You guys are in sync. You share a number of common interests. But, then you comfortable. The first time something seems out of place, we start questioning everything …and to the point of overanalyzing it. An analysis is great, but it’s only great if you do it correctly. Stop thinking the worst about your relationship, and analyze your relationship the right way. What’s love got to do with it? For those of you, who are familiar […]

Business, Career Development, News Break

Developing An Employee Retention Strategy That Works

December 27, 2020 No Comments

Employee Relations, Employee Retention, Business, Hiring, Human Resources, Recruitment, Team Building, Workforce Optimization,

PREVIOUSLY PUBLISHED TO NEWS BREAK One of the most important elements in every business isn’t necessarily, based on demand, the products, or even the services sold. In fact, it’s not always about the customer experience (although this is a biggie). It’s almost always the people within the company that help make it “tick.” It’s the relationship the business has with its employees that makes it successful. Once upon a time, businesses truly believed that if they had a solid product, they would always succeed. But, this just wasn’t the case. Eventually, they caught on. It’s the people that sell the […]

Business, News Break

What are the advantages of a temp-to-hire employee?

December 26, 2020 No Comments

Temporary Hire, Temporary Workforce, Temp, Temp Agency, Temporary Hire, Independent Contractor, Freelancer, Employee, Recruitment, HIring Cycles, Career Advice, Hiring Manager, Human Resources, Recruitment, Talent Acquisition, Business Development Strategy, Hiring Budgets

PREVIOUSLY PUBLISHED TO NEWS BREAK On average, there are more than three million temporary and contract employees placed by staffing agencies a week. A good majority of these workers prefer flexible work environments and openly choose to work in temporary positions due to the flexibility they provide a busy or demanding lifestyle. Temp-to-hire positions, however, are perfect for those looking for a more long-term opportunity, whether they need to find immediate placement or are actively auditioning for a future employer. One-third of all temp workers are offered a permanent position by the end of their employ, while only two-thirds actually […]

Business, Career Development, News Break, Relationships

Staying Productive During the Holiday Season

December 24, 2020 No Comments

ADHD, ADD, Moms with ADD, Business, Break, Holiday Season, Family, Productivity, Deadlines, Schedule, Planning

Previously Published on News Break Relaxing in front of a toasty fireplace, we sip on hot chocolate and sing with our eight-year-old daughter. She has just discovered Karaoke for the first time and seems to be the next rock superstar, ready to make her big break. The holidays are for reconnecting with loved ones, spending time with family and rekindling the friendships we almost lost to the turbulence last year. It’s a time of great joy, warmth and spirit — but also a time of great stress and distraction. We must find time to relax for the first quarter. Yet, we must […]

Business, Career Development, News Break, Relationships

Improving the Corporate Culture | How to optimize your workforce from a distance

December 23, 2020 No Comments

Workforce Optimization, Work from Home, remote workforce, Unified COmmunications, Web RTC, Employee Retention, Corporate Culture,

Previously Published on News Break 2020 led to a surprising shift in how businesses would operate going forward. Many of these businesses have learned that they could actually cut costs by removing overhead. Others are downsizing and/or relocating to more tax-friendly areas of the United States. While some have let go of their workforce, others are growing at an unprecedented pace. With employees spread far and wide, companies are doubling down on the corporate culture and how teams operate. Productivity was a major concern for businesses with no existing infrastructure and with employees unaccustomed to working from home. Performance was […]

Business, News Break, Technology

Digital Advertising, Trends & Revenue | What to expect in 2021

December 15, 2020 No Comments

PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August […]

News Break, Career Development, Relationships

Welcoming A New Baby – And A New You …Based on your Personality Type!

December 14, 2020 No Comments

Personality Change, Personality Development, Personal Development, New Mom, New Dad, New Baby, Families, Family, Child, Parenting, Parents, Children, Kids, Relationships, Coaching, Parent Coaching,

PREVIOUSLY PUBLISHED TO NEWS BREAK When expecting to have a newborn, we may soon find that our emotions are all over the place. We’re happy. We’re scared. We may have become stressed, or we simply can’t wait — and, ultimately, we know that our lives are surely about to change in ways that we could never have expected. Even if this isn’t our first rodeo, there’s no debating that a newborn affects one’s personality and may even affect the family dynamic in a major way. Not only are we bringing a new life into this world — one we will […]