Jessica N. Abraham's Internet Marketing Blog.

The Power of Viral takes front row in History!

Posted on May 10, 2013 by Administrator

Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuan

Photo taken from GiantMag.com under Fair Use Doctrine

Those who are living the horror are actually able to report “hands on” and “breaking” information and enemy locations, such as through GPS, photos and video.

Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuana, Mexico. While “no one knows” who killed him or “why,” Shabazz felt it was coming and explained the process of assassination in which no one would care to ask questions. In an Online record that is currently circulating Facebook with a “RIP Malcolm” photo attached, he explained, in his own words, how he was constantly being harassed and forced to keep distance from loved ones, not disclosing information to them… in addition to a plethora of other interesting details in his life. Much of these details highlighted media defamation of his character and crimes he claimed to have been “cornered” into accepting blame for.

Much earlier this month, an audio recorded“open letter” to Pope John Paul II from 1998 began its recirculation in the midst of a new addition to an FBI Most Wanted List. Assata Shakur has been named a terrorist by the United States and marked with a $1 million dollar reward for her capture. The open letter is circulating the Internet, speaking in defense of actions that “set her on the run” and in what seems to be self defense. Similar to Shabazz, we are able to get another side of the story and paint a much clearer picture of what happened that led up to the incident.

On the other end of the plane, we have Christopher Dorner, who was allegedly burnt alive in a cabin fire atop a California mountain chain. It is to be noted that Dorner personally placed a “manifesto” onto his Facebook page explaining his motives and reasonings of events that were to come in latter days. This manifesto was widely spread on the net, even after his Facebook page had been shut down. This, alongside mass murders, led to a manhunt of suspected “cop killer” who was now on the loose and had a distinct vendetta with an extreme plan of action.

Here, we have three situations in which Social Media has given another side of the story. Generally, once a person becomes a fugitive, is murdered or placed into imprisonment, we hear nothing else about the topic, unless it is false or sensationalized by media outlets who are in search of higher ratings. Social Media has allowed these pieces to go viral and for us to become familiar with another side of the story. Whether or not these contents are genuine and/or truthful, a deeper look into the situation and furthered understanding can take place in the face of an audience who would scorn an innocent person, rather than understand what went wrong and why. And, such is the case on frequent occasions.

Because of the “Power of Viral,” we have found many lost persons, located dangerous villains, reunited loved ones (even pets), freed hostages, petitioned wrongdoings, petitioned action in situations where many have been given the cold shoulder by corrupt agencies, and many more situations that have brought about a positive change in the lives of the human race. In fact, many continue to hand over the “Power of Attorney” of intellectual property and private information to be posted Online by trusted friends and family in the event that something should happen to them, as is the case of Malcolm Shabazz who had to purposely distance himself from those he cared about most in this world.

Not only has the Power of Viral aided the lives of individuals in trouble, but it has also benefited causes and Nations in finding hope for the future. In Iran and Israel, an accidental “peace campaign” once took place that united members of each enemy territory with others of the opposing territory. This campaign took place when citizens of Israel posed for “Israel loves Iran” posters, in which were sent to Iran via “social,” as Iran did the same to Israel. “Everyday people” had posed for these posters and placed them on social networks in “free speech” to the opposition of the political choices to go to war. It was rumored to cause an accidental movement of peace between the nations who have been in direct warfare for over a decade.

On the contrary, viral content has created a means for truth to be spread during cases of all out warfare, in which “outside” territories claim it to be in total civil war. Those who are living the horror are actually able to report “hands on” and “breaking” information and enemy locations, such as through GPS, photos and video. These items are also beneficial in convicting war criminals of the heinous acts that they commit. Syrian Truth and Syrian Democratic Future has “outted” many traitors and terrorists on their Facebook Pages, while distributing graphic content that keeps the World aware of real life terror taking place daily in Syria, in hopes of creating a positive change within it. They stand for the voice of Syria and in gathering allies around the globe to commit to putting bullies in their place.

While the aim is not to market negative aspects of the real world, the Power of Viral takes the front row in making and recording history in the 21st Century. The goal is distribute information, whether through Word of Mouth or via search engines. Organic SEO results take place through content distribution and Viral Marketing through shares and views. Information is being spread and people are being made aware of corruption and terror. Can we use this concept to bring about actual change and peace in the future? Or, will this ability be taken from us in the future due to misinformation by those who will learn to use Viral for their own selfish purposes? In time, we shall see. For now, let’s make the best of it with open eyes and open minds!

Posted in Audio, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Causes, Combatting Negative Reactions, Content Creation, Conversation, Current Events, Entertainment Business, History, Impact, Internet Marketing Basics, Justice, News, Persona, Politics, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Social Content, Social Media, Social Networks, Story Telling, Unity, Video, Viral Content, Viral Marketing, visability, Web Traffic, Word of Mouth, Youtube | Leave a comment

Internet Marketing Campaigns: Don’t forget BrandYOU

Posted on May 10, 2013 by Administrator

A few days ago, an article was released speaking on the topic of Social Branding and Internet Marketing’s importance in Web 3.0 and how many businesses, according to a current analysis report, are yet to pay it serious attention. They refuse to place higher budgets on the table in the name of Internet Marketing and Social Branding, in general, let alone as separate items of coverage. While Social Branding is Internet Marketing, each classification can be broken down into smaller sciences. Many of these sciences will actually cut costs for the management end of business budgets and triple ROIs directly.

In the review of this information, it is imperative to remind businesses (and even individual business persons) about the “Power of the Brand.” This is what can make or break a business or individual. This is what you have worked your whole life to build. It’s the value others place in your brand. This is BrandYOU.

BrandYOU! Yes, this is a very important topic. This topic is often covered on blogs, periodicals, books, educational learning centers, and at business seminars. This topic is the most important one that can be covered, because any action made in the name of a brand is building the character in the minds of the audiences of that brand. Still, people ignore the importance of BrandYOU or creating a positive persona for a brand (if a business).

Whether a representative of a brand or in being the actual the brand itself, BRANDYOU can play a major part in your success… “strike that, erase it.” It WILL play THE major role in your lasting success. It will set your brand aside from competition, because BrandYOU isn’t just about Branding. It’s about individualism and unique value propositions between brand and consumer. It’s about quality and integrity. It’s one of the most organic ways of marketing your brand Online and off.

While, it doesn’t even have anything specifically to do with Internet Marketing, it can hold powerful results via Social Interaction (reviews, testimonials, statuses, social conversation, etc.). And, that is the problem. People think that indirect or slight correlations are no correlation at all. It’s a concept that seems to be common sense, but some just don’t understand it. Understanding the truth is the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form and thrive? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand.

The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand… even if you are a “relation” of that brand. Consider yourself extended family, a friend, significant other or whatever. Because you represent that brand (if you aren’t the specific brand), you are an important person in the “life” of that brand as a persona — or fictitious person. As a matter of fact, you are responsible to pay taxes due to your relationship to the brand. The brand’s “corporation” tax is taxed as an individual, because that brand is alive — it acts as an embodiment on its own! Isn’t THAT interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

First impressions are everything.
Quality customer service needs to be maintained.
Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
Competitors exist and work against competitor brands.
What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behaviour. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions. I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.” What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee. If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

So, how should you begin to structure your “BrandYOU?” Think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them. This is something that will hold distinct in setting them aside from competition. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Next, Think of a recording artist that may be perceived as a “thug” or a “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. It just seems fake. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts. If a Brand Story had originally been formed to related the two “roles” this brand partook in previous to success in the industry, respect may have been gained and inspiration may have been enstilled in audiences. Positive impact on community and definite respect would be gained, in addition to higher ROIs for that brand. It’s all about planning and integrity along the way.

Keeping realism within the character of a brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. You may even, in such a case as previously stated, created inspiration and influenced positivity in those who look to your brand for value. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand. Your brand will see negative reaction in the process.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion. If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… how you have gotten to this ideal or interest. If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liasing to these markets in cross promotion or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types. Stay true to yourself, your brand, and consistency — Online and off.

In the case of Internet Marketing in relationship to BrandYOU, one can excel tremendously. Niche Markets can be targeted and “owned.” Negative reactions to a brand can be combated without any further questions asked. Positive influence can be “watermarked” into consumers minds and agendas. Conversation can influence campaigns organically. Everyone wants to be “friends” with your brand and will tell friends and family about their “new friend.” BrandYOU on the net will bring a dull presence life… and even the life of the party! That being said, let your ROIs gain immediate impact and implement BrandYOU today!

Posted in Alexa, Analytics, archetype, backlinking, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Conversation, Customer Retention, Customer Service, Demographics, Digital Marketing, Facebook, Google +, Google Adwords, Google Analytics, High Quality VS Low Quality, Intellectual Property, interaction, Internet Marketing Basics, Keyword Selection, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mobile Marketing, Networking, Outsourcing, Partnership, Perception, Persona, Public Information, Rebranding, Reports, Reputation, Reviews, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Self Assessments, Small Business, Social Networks, starting point, Story Telling, Twitter, UStream, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | Leave a comment

Internet Marketing on an Offline Format — A personal experience.

Posted on May 10, 2013 by Administrator

Jessica Abraham, Orlando Internet Marketing, Internet Marketing Orlando, Internet Marketing Pittsburgh, Pittsburgh Internet Marketing, Recording Academy, Florida Music Festival, Orlando, The Grammy Awards, Florida Grammy Showcase

Jessica N. Abraham at the Recording Academy’s Florida Grammy Showcase kickoff for the 2013 Florida Music Festival

Internet Marketing – OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.”

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a very sociable person; and interestingly enough, the tagline of my company is “Brand Socially.” So, what I am about to outline works very well for my brand, in particular. Yet In fact, it can work for just about every brand there is. To be bluntly put: “pay attention!”

Every year, I attend The Florida Music Festival in Orlando, FL. This event has gained International recognition over the past 12 years and has highlighted the talents of many of the most popular acts of today. Internet Marketing has made it become easier for artists, large and small, to become aware of this event (and many like it) and how festivals can contribute to their career successes. The Florida Music Festival was created by Sean Perry and Rick Wheeler of Axis Magazine in 2001 and is supported by many local and International sponsors, as related to the entertainment business and good times.

The Social Branding and Social Media sides of Internet Marketing have aided this and many festivals in capturing quality acts for mass consumption. Content submission by artists via web and the viral power of these submissions have made the selection process for showcasing only the best talent at venues related to their fan bases a much more effective process. And for a marketing professional like myself, I have learned to take advantage of this same process in “scouting out” potential clients in person and by allowing them to find my marketing services on a much later basis.

Understanding what your surroundings will entail and the personality of each target client in an environment, where their adrenaline is rapidly pumping, is very important. To understand these elements, one can turn to social media content that has been dispersed around the net for analysis and review. If you are unfamiliar with the venue and locale you will be attending, “walker” and “biker” maps and area reviews may help bring furthered understanding to rules, staffing, and technological capabilities once there. News stories and social presences, as well as video content, can bring furthered understanding of the artist personalities and history that you plan on meeting with. Basically, a lot of research needs to take place beforehand in order to enhance your experience and bring full potential to an OFFLINE Internet Marketing Plan.

Research helps you to understand what you can do and, of course, what you cannot. To begin with, how do you seek to gain the full attention of a potential client at a time where their mind is set on performance, fans and enjoying themselves? What style will you approach them with? How will your elevator pitch relate to them?

As an Internet Marketing Professional, the most important element would be that of “Internet Capability.” Having access to Internet and Mobile Network features will aid as visuals in what you can bring to the table in aiding their career successes. Because, frankly, if you gain their interests, they will ask you to show them what you can do and only have a few minutes to do it in. Will you have Wifi or Ethernet Ports available, and if so — Will there be electric outlets readily available? If not, how well does 4G for your carrier work in that area? Will you be able to “tether” your service into your laptop or portable device of choice? Finally, is your media content optimized for presentation on mobile device if need be?

In marketing, you have to consider the elements that will bring you closer to your overall goal. In marketing for Online platforms, your driving force will always be content delivery and optimization. There are many ways to achieve this, and where else to gain content for mass distribution than at a festival with many bands, business professionals and “happenings?” Content will not only raise your SEO efforts for search engines and brand awareness in Social Platforms, but it will also bring traffic to inquire on your servicing via fans and “the stars” themselves. Some of this content may be distributed immediately from the actual venues and encourage participation at the event on an immediate basis, catching the attention of acts being “promoted.” Some of this content will be delivered later. And, some of this content will serve as immedate points of contact and interaction in a tangible way.

The following methods will achieve Internet Marketing on an Offline basis:

Check-ins: Lead others to your exact location and leave a print in that area with your content and presence history. This usually is done through Geotagging and GPS, so it is done with ease. Others located in the same area will also be aware of your presence at that moment.

Videos: Taking videos at events of interviews, performances, and random moments bring virality to your brand, creating awareness of your brand in relating it to specific target markets. Additionally, those tagged in the videos or searching for videos, only to find themselves, will be drawn directly to your brand and become curious as to who you are and what you do. Fans of these acts will help bring virality to the process and encourage traffic to your brand’s web presences.

Pictures: Pictures are memories. They are content. They are able to boost your brands results in the search engine through image searches alone. They are also “shareable” and will lead others to your Social Presences around the net. They are taggable and will lead content points of interest and fans to your business and services. They are often appreciated by these acts, because such a lack of content is captured at most events — believe it or not! The act of capturing content is very beneficial to acts in capturing that particular moment that will always be talked about but never have been recorded.

Live Stream: Live Streaming events, interviews and performances are great in bringing interactive “here and now” capabilities to Internet Marketing efforts. They are usually able to be recorded for later consumption. The best part of live streams is that they are able to bring immediate awareness and lead “foot traffic” to local venues so that they can be part of the experience in person. These streams are often viral due to fans wanting to “share” their experience with friends and family. These are often tagged and contain a call to action in the description area, which once shared will achieve so much for the marketing of your brand and the brands showcased in the content.

Like Pages: When trading contact information with fan bases in the audience, always ask them if they have Facebook and have them like your page immediately. As a matter of fact, take a picture of them in front of a background with their favorite acts! When you do this, you are giving them a memory that they are able to search out later. They will also share this memory with others. Your page will become viral immediately. Don’t forget to GeoTag these items if you are uploading them right away!

QR Codes and Giveaways: My company uses, like other brands and bands, QR Codes on tangible deliverables like business cards and flyers. While QR Codes aren’t as popular amongst audiences as they have been in previous years, do not dismiss the “Power of the Code.” It’s not science fiction, but it can work wonders. For example, you hand out flyers and business cards at events (or place them on tables and ledges at the venue), someone becomes curious after meeting you or in between sets. They discreetly scan your card and visit your website or Social Presence. Shoot, they decide to “Google” you.

As interest builds, your physical presence benefits by being there to answer questions at the peak of interest in gaining potential clients. What is even better is that people talk. Yes, they sure do! Quietly, they whisper to the person next to them, “Hey, do you know Jessica Abraham? She owns this company, Shorty Produkshins, and does Internet Marketing… This is what else she does… This is who she has worked with…” Or, they introduce you to the person directly. Here, Word of Mouth and tangible Viral Marketing just gained you a new potential client without much effort!

Some people add free download links and merchandise giveaways to these calls-to-action. This ensures web traffic and content shares. People will often download and listen or “Youtube” and watch these artists before they perform so that they can become more familiar with them. Don’t think that this wouldn’t benefit your brand to do it, as well. I usually give away six free minutes of consultation via telephone when giving away servicing.

Web Design/Content: Make sure you have a web design that is mobile-friendly and content that breaks down your servicing within a matter of seconds. People often do not want to read or learn when out and about. But, they do want to be educated on the matter. Using charts, infograms, and graphics to explain text-heavy points, understanding is easier acknowledged and quickly associated. Keeping webdesign at a speed to load rapidly keeps load time at a minimum and interest is less likely to be lost in the process. Make sure your site is catchy, interesting, and informative to a one-minute view. Keep it professional and away from being generic. This is your elevator presentation in grabbing potential clients right away!

Follows, Shouts, Cross Promotion and Awareness: In the process of helping your own brand, be sure to help out others! If you are going to be attending an event, take advantage of the fact that your company will be there and you are a representative of it. If you have Twitter, Foursquare, Facebook, etc. on your mobile phone, don’t be afraid to follow the groups and individuals that have given you their flyers and business cards or that you see in attendance or performance. Give them a shoutout on your page, bring awareness to that brand. Geotag them to a location so that others may “head down” to that event. Not only will the tag lead followers on both sides (in the case of Facebook) to new content for that band or brand, it will lead followers and those being tagged to your brand, as well. Make sure to keep content and follow acts immediately, while “shouting them out” upon meeting to keep fresh and interactive on a regular basis.

Credibility!, Loyalty and Tenure: Let’s say you sponsored this event. Let’s say that you have been making contact with each artist through Online sources or that they just so happened to have come across your brand and tangible materials throughout their career. What do you think happens when they get to meet you and learn that you are a legit person… and an actual person!? Brand Personas are important. BrandYOU is a subject I love to speak on frequently.

There are so many scams out there and “up and coming” brands that never amount to anything worthwhile or are what they say. Meeting Offline brings more personality and realism to your brand. You are a real person. You have a chance to represent the brand in the flesh. Furthermore, you have met others that these people are already or just becoming acquainted with that can speak for your track record. Introduction by a trusted source or verification of reference is achieved without much effort. Your brand has an Offline following that will transfer to an Online source via connections and content created in the process. Going Offline to increase Online marketing potential and business connections that will build your “pyramid,” will only lead to furthered tenure for your brand.

Tenure however comes from loyalty, while loyalty comes from humbling your brand and practicing ethics that will allow others to justfully trust you. Loyalty comes from credibility of your brand and what it can do, as well as the reputation of that brand through trusted connections. The more you communicate Offline, as well as Online, and include others in this practice, the more loyalty you will find amongst followers, colleagues and clients. The reason behind this is while you are helping your brand find success, you are taking others along with you… and more than likely it will ONLY BE those that you have faith in yourself! After all, you don’t want to be responsible for distributing garbage content? Your good content will be overlooked and reputation will be brought down if you do that!

Storytelling and CONTENT, CONTENT, CONTENT!: Through this adventure, you are creating a story with several characters — old and new. You are building a history that will last throughout the years and connecting many brands together in unity. The more familiar brands become to audiences, the more trust is built, bringing Brand Loyalty, Awareness, Integrity and Association, of course leading to tenure. Stories will be told through content that, as mentioned before, boosts SEO efforts, viral powers and more! Again, it’s like a family that introduces new friends and family members to others in a more personal way! Storytelling shows that more than business is occurring. It is showing that a relationship is building and lasting, therefore worthwhile for audience recognition, interests and interactions.

The bottom line here is NETWORKING with immediate “connection” is at the utmost importance. Because most people connect to their favorite social networks via mobile device, you must encourage the connection to take place here. Most social networks actually save contact information into the users address book automatically, so that will come naturally. You will be constantly in contact with these connections so you won’t forget them as easily as you would with just collecting a business card and/or saving a phone number to your rolodex. It’s more personal, and BUILDING RELATIONSHIPS are what it is all about. Making the connections “in the flesh” will benefit your Online strategies. Content creation acts as duct tape, holding the bond and pyramid together. It also tells the story of the bond being created over time through these networked relationships.

In marketing for the Internet — Offline — never be afraid to think outside of the box. However, make it more than just making connections and using content for Internet strategy. Use it to connect the lives of brands that will literally “stick together” and hold a bond to last a lifetime. Brands belong to people, and people are the best investment you can ever make in the World. While we all want financial gain, happiness and impactful, positive relationships are more rewarding than anything! Have fun and create an epic story for future generations!

Suggested by the author:

Posted in Advertising, Analytics, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Conversation, Current Events, Customer Retention, Customer Service, Demographics, Digital Marketing, Early Adopter, Entertainment Business, Facebook, Florida Grammy Showcase, Funneling, Google +, Google Maps, Google Plus, GPS, Intellectual Property, interaction, Investors, J. Abraham Consultants, Local Business, Mapquest, Maps, marketplace, Mergers, Mobile Access, Mobile Marketing, Mobile Speeds, Multi-Channel Marketing, Networking, News, Offline Marketing, Partnership, Perception, Persona, Portfolio Work, Raw Talent, Rebranding, Recording Academy, Reputation, Search Engine Optimization, Shorty Produkshins, Small Business, Social Networks, Sponsors, Story Telling, Trade Secrets, UStream, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | Leave a comment

Shorty Produkshins officially announces return to homebase — “Internet Marketing Orlando!”

Posted on March 1, 2013 by Administrator

ORLANDO, FL — Shorty Produkshins officially announces the return to homebase in Orlando, FL set for the month of April 2013. Operating out of Pittsburgh and Punxsutawney, PA, for the 2012 year, had been successful for the brand’s awareness and expansion into areas like Los Angeles, Detroit, Memphis, Las Vegas and furthered expansion into the Greater Atlanta Area. Within this past year, Shorty Produkshins took on projects that allowed this expansion to happen organically, while “branding socially” took precedence.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and SEO tactic. The company has evolved through supply and demand, as well as through industry saturation and the adaptation to the ever changing technology of our generation. Beginning prior to 2003 as a recording studio and independent record label, Shorty Produkshins has become one of the most sought after Internet Marketing companies in the Pittsburgh and Orlando areas, even as the nondisclosable outsource company for multiple marketing firms in those locations.

Owner and visionary, Jessica N. Abraham has built Shorty Produkshins from the ground up and has literally lived, breathed and slept Shorty Produkshins in every stage along the way. In 2012, she was able to put into motion many projects envisioned and tested over the years. In 2013, many of these will be officially released, while some of these are currently available in beta stages. Simultaneously, she operates Shorty Produkshins as a separate entity in executing outside projects for clients and consumers alike.

With the return to the Orlando area, Shorty Produkshins hopes to continue delivering quality servicing on National works and through subsidiary service lines, while working with more niche and community outreach projects. Shorty Produkshins has always strived to help the underdog succeed where barriers to entry may be the issue. Provided there is a budget and quality product or service, Shorty Produkshins can make the impossible possible for a brand. Before temporarily leaving Orlando in 2012, Shorty Produkshins had played a role in the Event Marketing and Branding for multiple Non Profit Organizations in the area, as well as local small businesses and recording acts.

In addition to relocation to Orlando, Shorty Produkshins also announces the re-release of Envisionment Network and EnvisionedTV for business-minded individuals in search of leadership development and networking opportunities set for May 1. Additionally, Shorty Produkshins will be releasing a plethora of products over the year’s span.

For release information and announcement of Relationship Advice Lines, a Promotion’s Web, 24/7 Internet Marketing Telephone Consultation, an Internet TV Show, an Arab Women Empowerment Organization and more, one may visit the Youtube Channel for Shorty Produkshins at:http://www.youtube.com/lilshortydrama. For more information on how Shorty Produkshins may help your brand, business, product or event, visit the official website athttp://www.shortyprodukshins.com

SITES OF INTEREST:
Follow Shorty Produkshins on Twitter: @SP_Brand_Social
Like Shorty Produkshins on Facebook: http://www.facebook.com/internetmarketingoforlando
Jessica N. Abraham’s Internet Marketing Blog: http://www.jessicanabraham.com

Shorty Produkshins: http://www.shortyprodukshins.com
Jessica Abraham: http://www.jessicaabraham.com

Posted in Shorty Produkshins | Leave a comment

Lack of Social: They’re STILL Doing it WRONG!

Posted on February 27, 2013 by Administrator

According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses on the local level.

If you notice, everything related to actual Internet Marketing and Social Media Marketing is grouped into one item. To boot, there isn’t much of a budget or energy set aside to really take advantage of such powerful tools. In essence, they’re spending money on the strategy and messaging to be compelling, but not using it where it is most effective! This is when they complain that “SOCIAL” simply does not work.

A job done half mass will be a job done “half-_______ed.” Let that resonate the next time you’re involved in a marketing plan. So many put only little effort into their Social Branding and realize that it’s going nowhere. In reality, they have a stagnant Facebook Like page that only Brand Loyalists are stumbling upon and liking. Likewise, the brand’s Twitter account is doing just as well while following 500+ “tweeters” and gaining less than 50 actual followers. Their mistake is the lack of engagement. After all, what good is messaging with no conversation? If there is no interesting content to be shared or repeated, no one will share or repeat it. It’s as easy as that and nothing less to be said.

The Center for Media Research also reported that “despite 59% of national marketers noting that local demand generation was essential to their business growth, only 7% feel they have highly evolved campaigns and measures in place that can activate consumers at a local level.” It’s obvious that some get it. But, it’s sadly pathetic how so many simply do not. Not to burst any bubbles, but hiring a High School Student or College Freshman isn’t enough either. There needs to be some type of strategy set in line. True, “fresh ideas” are wonderful to have on the team for ideas and content distribution. But, there has to be a strategic call to action set in line. What is the message needed to get across time and time again? What is being sold? How will we convince others to do what we want them to?

We spoke of Internet Marketing as separate from “SOCIAL” earlier. It truly is. Let’s address this now:

Internet Marketing is a broad categorization of multiple marketing channels and styles done within the world of the Internet. There, of course, are subcategories that also branch out into other realms of the marketing mix. Internet Marketing can be summed up as “content and content placement.” Words can be consumed as content. In essence, they are exactly that. Videos, pictures and audio are all the same — content. Where and how it is placed and displayed for awareness is also part of Internet Marketing.

Some people don’t understand the scientifics behind Internet Marketing. All content is a plausible cause for SEO tactic. Defend your placement in search engines and bring awareness to your brand by naming your content, using search terms within your copy and in finding organic results. Organic results happen automatically. However, paid results are just as important. These also help your placement in search engines. Yes, it is all one large algorithm… One that must be understood.

Backlinks, link pyramids, link wheels, blogs, tags, and many other Internet Marketing elements all help a brand’s presence on the net. These are like hand grenades, gutting knives, and darts in defending against and combatting competition on the net! The littlest things can and will matter. These things MUST be implemented into Social Branding, as well as within company websites, Youtube channels and so on. There must be consistency. In fact, the Law of Consistency, as explained by authors Al and Laura Ries in “The 22 Immutable Laws of Branding,” is very important to branding as a marketing strategy on any platform — Online or off. Don’t think for one minute that Google hasn’t been programmed to understand this.

There are many reasons why more of a budget needs to be set aside for Internet Marketing and Social Branding in separate categories. Again, hiring students to complete work for the company’s Social Presence is a great idea. But, there must also be professionals on the team getting their hands dirty if a social garden is expected to thrive. If you are going to invest a dollar into your branding, what is an extra fifty cents if it triples your return and leaves a lasting impression on your consumers? Think about it.

Speaking of consumers, let’s address them real fast. How much of a budget are you putting aside for customer relationship building and customer service? Do you have any particular way of communications with them available around the clock?

The world of media has changed the way we do business. “Always On” culture has changed the way we seek customer service and retain those customers seeking our servicing. It’s safe to assume that our business hours aren’t always convenient to our consumers who may also be working or busy with children in those hours. After hours may be the only time they have available to reach us. E-mail correspondences, while easily accessible, may take days to address simple fixes, and not always will someone be able to answer the phone to answer hard to ask questions.

Did you know, in customer service and technical support, the same questions are addressed over and over again? So, why not plan for this in the marketing mix? Hiring and training students to work after hours (when many will be wide awake and available), might be one way to cut back on “social” costs because they are only needed on demand but very important in customer retention. Addressing customer relations in Social forum, while keeping private conversations private, content is created and a solution has been addressed to unexpected and common problems encountered with our servicing and platforms.

Being brutally honest, some consumers will be too lazy or proud to reach out for help. Let’s use monitoring tools to find out their difficulties with our services and products and reach out to them! Let’s get involved in their conversations and sway negative conversations into testimonies and positive reviews. After all, Word of Mouth Marketing is always going to be the most effective form of marketing. The reason behind this is Brand Loyalty of our trusted friends and family will gain our interests over some advertisement thrown in our face to sell us something.

Similarly, dampening negative conversation about our brand helps dramatically, because negative feedback is twice as damaging as no feedback at all! Let’s find out true opinions based on customer experience and find out what isn’t working for our brand, why they aren’t “funneling correctly,” and why they are dissatisfied with our products — and listen to them. Making changes surrounding the concerns of our customers is the way to go. After all, the goal is bringing them an end product that they can’t live without. This is how a brand will endure the tough times that every business battles when the economy slows down.

Understanding that social means interaction and keeping our consumer bases (potential and existing) are key to thriving in today’s overly saturated markets, it is mind boggling that only 28% percent of marketers are event implementing their consumers opinions and needs into the marketing mix! This includes monitoring, conversation, customers support and aggregation! Furthermore, only 6% are actually including IT and engineers into their strategy. Do they not understand the importance of SEO, customer reporting and analysis of data!? True, some data will never be able to be collected in a full spectrum due to the restraints of Cross-Platform Technologies and privacy laws, but there are some things in business that risks are worth taking — especially if you know it is needed.

So, why isn’t more collaboration taking effect? Why are dollars being wasted outsourcing for data analysis and research when it is already available at our fingertips? Why aren’t we splurging areas of our budgeting on Social Media Marketing and Internet Marketing necessities where we stand to see most of our return on investment? Why don’t we allow our existing Social Branding efforts to coexist as customer retention, conversation and support?

Re-adjusting budgets in 2013 and forward is a must! Not only will funding expand to broaden our possibilities, but funding can be set aside to implement Mobile Marketing Strategies to take effect immediately. Mobile Marketing is social at our fingertips. It is more personal than any other form of marketing out there! But, guess what: Very few brands have begun to take advantage of this, and that is where many are falling behind. “Brand Socially” and see how much of the conversation takes place mobily.

So, you don’t have a mobile app. But, Facebook does. Twitter does. Linkedin does. Google is the default for mobile Android browsers. Take advantage of this… NOW! Don’t be a faulty statistic. Make social work for you!

Posted in Adult Entertainment Industry, Advertising, Alexa, Analytics, archetype, backlinking, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Compete, Consultation, Conversation, Crash Courses, Current Events, Customer Retention, Customer Service, Demographics, Digital Marketing, Directories, Early Adopter, Entertainment Business, Facebook, Frequently Asked Questions, Funneling, Google +, Google Adwords, Google Analytics, Google Maps, Google Plus, interaction, Internet Marketing Basics, Keyword Selection, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mobile Access, Mobile Marketing, Mobile Speeds, Multi-Channel Marketing, News, Outsourcing, Partnership, Persona, Quality Score, Reports, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Self Assessments, Shorty Produkshins, Small Business, Social Login, Social Networks, Stat Counter, Trade Secrets, Trade Tools, Troubleshooting, Twitter, Viral Marketing, visability, Web Traffic, Word of Mouth, Yahoo Analytics | Leave a comment

BrandYourself: A cool, novice tool for “owning your name.”

Posted on February 26, 2013 by Administrator

Have you ever “Googled” yourself only to find websites that have nothing to do with you? Mug shots of criminals? Reviews about businesses not even in the same state as you? Would you like to dominate the first few pages of Google with YOUR search results? Aside from in depth SEO-work by a professional, there is a basic tool available to novice users everywhere.

A few months ago, I discovered a site called BrandYourself.com. Apparently, I was a little over a year behind this knowledge, because this site has been around since the earlier parts of 2012 from what I am understanding. The site was created in efforts to keep “same” people together in search results, separating successful business people from arrrest records of convicts that include mugshots, both of which share the same name and possibly same city of residence.

BrandYourself.com has the common goal of helping you rise within the search rankings using your name as personal leverage. It keeps your websites, portfolios, social network profiles and more attached to this central hub. This hub acts as a link wheel and builds the connection between a user on Facebook to the handle on Twitter that everyone is following, while linking to professional and personal web spaces and biographies.

As an active user since my discovery of this site, I have been a little impressed. I use a basic account, because this is one of my areas of expertise and a paid account would be a waste of money to me. However, it would be a good investment to someone who does not have this knowledge. While the site, itself, does not rank high in search engines (even with a PageRank score of 6), it does indeed boost the PageRanks of your sites through authoritative linking and through acting as a central hub. It also keeps you up to date on tips and tricks of basic SEO (Search Engine Optimization) strategies if you subscribe to their newsletter.

BrandYourself.com is very good at communicating with users almost immediately. One of my URLs were not listed on the BrandYourself profile I created with them. When it appeared in the top results, I was emailed by BrandYourself to tattle-tale on the “Unidentified Link.” It gave me tips on how to battle the site and regain territory. It also told me how many people viewed my page by telling on them as soon as they visited the page!

While I do not have a premium account, I am impressed overall. To be honest, there are more efficient and effective ways of doing this. But, as I have stated earlier: For someone to have no experience in the field of SEO or Internet Marketing, this is an awesome tool for them to use and to find ownership in the most valuable keyword they will ever own — their name!

Here is my profile on BrandYourself: http://jessicaabraham.brandyourself.com/

Posted in Analytics, backlinking, basic 101, Bing, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Compete, Crash Courses, Directories, Early Adopter, Funneling, Google +, Google Analytics, Google Plus, GPS, High Quality VS Low Quality, IN REVIEW, Internet Marketing Basics, J. Abraham Consultants, Local Business, Low Budget VS Nicely Budgeted, Quality Score, Search Engine Spyder, Trade Secrets, Trade Tools, Uncategorized, Web Traffic, Yahoo Analytics | Leave a comment

Event Marketing? Two Words — “Brand Socially.”

Posted on February 18, 2013 by Administrator

“Brand Social.” This is the tagline of an Orlando-based Internet Marketing Company, known as Shorty Produkshins. Branding socially should be a common marketing objective found amongst industries around the globe. Through Web 3.0 and the “Always On” culture that we encounter each day, Social Branding attributes to the evolution of how we successfully market our brands and do business in this new age.

According to HQSocialMedia.com, “80% of the top 100 fortune companiesare using at least one social media profile to engage with their customers.” Many of these companies are even including their own social communities within their pre existing sites or link to an independent social network of brand enthusiasts. There are many benefits for this, especially if you own a company that is known for hosting events.Taking Social Branding to a specific niche, Event Branding has become a necessity for venues, promoters and organizations as time decides our marketing destinies. The difference between a static website and an actual social network is far and many.

There are a few reasons that Event Branding is important:

To market the event, of course.
Calendar of Events & Schedules
SEO (Search Engine Optimization)
Link Wheels
Link Pyramids
Backlinks
Changes in time/location
Personalization & Interactivity
Information & Content Collection and Distribution
Investors & Sponsors
Updates
Connecting Event Goers
Converting Event Goers
Reminders
E-mail/SMS Lists
Blogs
Participation
Professionalism
Innovative
Invites through performers & event goers
Projections
Builds suspense and enthusiasm.
Testimonials
Brand Monitoring

In marketing the event, there are of course many items of importance. There are items that must take place regardless of a Social Presence or not. These items include but are not limited to Press Releases, Event Listings, Article Placements and Supporters. In today’s world, a website is a must. If you don’t have this, people will forget about the site or remain confused as to what the event is or if they would like to participate. Professionalism through a site is important. You must give the consumer an impressive first impression of the brand and event. The better the site looks, the better. The more innovative the site, the more likely your Brand Awareness will lead to Brand Interest — and possibly Brand Loyalty.

Through a Social Network, especially one that users are able to connect through Social Logins (a simple connect to their Facebook and/or Twitter accounts), users are able to “become part of the event.” Social Networks give users a sense of personalization and interactivity. They are able to add and consume content, while simultaneously giving the brand feedback almost immediately about this content. It is also a way to monitor the Brand’s Reputation and to address any issues one may have about the brand.

The brand automatically has a street team intact on the Online platform, because people tend to invite friends and family. Additionally, when they add this content, it will more than likely stay on the site, even if the user isn’t active. If this content is related to the event or brand, this strengthens the brand’s presence for this and future events. They can share this content within the site or offline through Twitter and Facebook. Videos and audio of performers and venue locations will attract Brand Interest. Those commenting on content with statements like, “Oh, my goodness! That event was sooooo fun!” or “I love this artist!” could bring Brand Trust to new and existing consumers, because this institutes as a testimonial. Testimonials are very important to a brand and brand products. It shows demand and love for a brand. This helps build trust and a need to experience it on an individual basis.

Through constant updates, clicks, constant content additions, linking in, within and outside of the site, the infamous “Google Spyder” knows to check this site more frequently than it would a static site. This is the same reason that having a blog on a business site is often advised to business owners. These updates keep the site fresh, interactive and important to keeping users returning for more content. This insures their presence at your event, because they are reminded of the event, have gained high anticipation and curiosity, have been peer pressured into attending and have met others that will be — just in case they would have attended by themselves.

Search Engine Optimization (SEO) is very important, especially when “competing” with other events and brands that throw events on a regular basis. Through SEO, we rise our website in the rankings and hold higher visibility to the rest of the world. The higher we rise, the more our site is viewed with quality and trust. Any links attached to this site will also gain trust by search engines and will be crawled, as well. Link Wheels and Link Pyramids are now formed through one-way, two-way and hierarchy backlinks. These are very important in dealing with Quality Scores and things of this nature. The more Link Wheels and Pyramids that can be built will lead to higher placement and, obviously, more traffic!

Another important item in successful SEO is “time spent on site” and “return vs. new visitors.” If a user returns to the site, that means they can trust the site. In turn, the engine can trust it a bit more. In returning, these users show loyalty. The more they become active on the site and the more time they spend on each page, the better the impact on SEO efforts! A Social Network will rank higher due to the time spent consuming content on each page! That means your site will rise organically and that less money will have to be spent with Pay-Per-Click Advertising through Search Engine Marketing!

Often is the case that people want to attend events but have no one to attend with. This also solves that problem. It even convinces people to come that really didn’t think that wanted to or were able to attend. Carpooling is another benefit in saving gas, helping transport those who do not drive and economical reasons. At this point, people feel privileged in attending, because it has become a 24/7 community that projects itself into real life! People want to meet the other people at the event that they have been speaking with Online! Through their planning and conversation, projections are able to be made based on pre-sale tickets and planning within the site itself!

Other reasons to use Event Branding via Social Networking as a source of marketing is that it is very efficient in communicating with your users. They feel that their opinion matters. They thank you for considering their opinions. They become curious if their opinions will be implemented into your brand. Furthermore, your site can be updated regularly and additions can be made immediately to audiences. Changes in date, time and/or location can immediately be addressed. SMS (text messages) and E-mails can be sent to all users directly from the platform to inform them of changes, simultaneously. Reminders can also be sent. The “journey” can be recorded through blogs in creating a Brand Story for future accords. Calendars can also inform users of upcoming events or deadlines.

Finally, and one of the most important reasons for branding your event socially — INVESTORS, SPONSORS AND VENDORS! We all want an additional revenue stream, don’t we? Well, sponsors want to know where they’re going to be presented to the public’s eye. They want to know that their money will buy them placement for awareness of their own and that people will actually see this placement. Vendors may take advantage of selling or advertising within your site, a site where you can make money allowing them to do so. And last but not least — investors, they want to know that their money will produce a return. This means more than just providing these “angels” with a business plan. Higher funding can and will be obtained through this online portfolio and Brand Loyalists to prove there will be a positive return on investment that will benefit all parties involved.

After gaining such a deep insight on Event Branding, it would be foolish not to try to implement it into your business structure and marketing plan. From Search Engine Optimization to Investment Opportunities, creation of such a platform will ensure success for your brand’s events for years to come. Whether your brand throws parties or holds weekly or annual events, this is something that is almost becoming a standard to early adopters. Act now and “Brand Socially” today!

Posted in Advertising, Alexa, Analytics, backlinking, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Crash Courses, Datanases, Digital Marketing, Directories, Early Adopter, Entertainment Business, Event Marketing, Funneling, Google +, Google Adwords, Google Analytics, High Quality VS Low Quality, interaction, Investors, Keyword Selection, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mobile Access, Mobile Marketing, Mobile Speeds, Multi-Channel Marketing, News, Page Rank, Perception, Portfolio Work, Quality Score, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Login, Social Networks, Sponsors, Story Telling, Trade Secrets, Trademarks, Twitter, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | 1 Comment

BrandYourself

Posted on January 19, 2013 by Administrator

http://jessicaabraham.brandyourself.com/

Posted in Uncategorized | Leave a comment

ELEMENTS: Why Internet Marketing?

Posted on December 31, 2012 by Administrator

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing and enlisting in the practices of Advanced Internet Marketing Strategy, assisted through the usage of accelerated Search Engine Optimization tactic.

*This blog was never meant to be an actual blog. I was writing for inclusion on a website and decided that there are still many that don’t understand the importance of Internet Marketing.

Internet Marketing is the driving force and connection between Online and Offline efforts. It keeps brands connected to their audiences and helps to create Brand Awareness on Cross Platform Capabilities. Take notice that 2013 is about expansion, and competition is high. How will you set yourself apart from your competition?

Internet Marketing can bring Brand Awareness far and wide. Depending on your brand’s products and services, it may be in your best interest to market locally. For many, nearby cities are the best target markets, especially if regional trade occurs. But, there are many that would like to reach National and International communities. In any of these situations, a SOCIAL PRESENCE is still a must.

Many people think that because they provide services locally that they do not have to be found on the “net” or do not need a strong presence if they do. This is not true on many levels. What they seem to forget is innovation adds to “expertise,” people relocate –visit– or help family in searching for ther needs (even at a distance), customer service can be inconvenient for those only available to do business after hours, and much more! Needless to say, in any territory, there WILL be competition. Be found easier, be a “better friend” to your consumers. They will love you for it. Combat negative reactions and attacks on your brand by competitors, troublemakers and dissatisfied customers. Internet Marketing can help.

Internet Marketing is such a broad topic, but it is also the title given to any form of marketing that takes place Online. Any form of Internet Marketing should reach specific and niche markets, include consumer input and personalization, boost awareness of a brand, expand reach, be a “no-brainer” for a consumer in need, and so on. There is, indeed, an exact science behind it. To be successful in Internet Marketing, one must understand that marketing is CATERING to the NEED of potential clients or consumers, while Advertising is CREATING THE ILLUSION OF A NEED through a WANT. Ethics are important. It will affect your brand’s reputation both OFFLINE and ONLINE.

In essence, building up your brand’s reputability will involve multiple elements of Internet Marketing. This is inevitable to thrive in a modern marketplace. If you want your brand to succeed, you must take advantage of this capability. Familiarize yourself with the multiple elements of Internet Marketing and decide what is right for you and your brand.

Different forms of marketing include, but are not limited to:

Blogging
Social Media Marketing
Social Network Marketing
Landing Pages with Calls to Action
Search Engine Marketing (SEM/Pay-Per-Click)
Search Engine Optimization (SEO)
Social Media Releases
Online Papers
Testimonials
Press Rooms
Revenue Building
Applications & Widgets
Mobile Marketing
Display Marketing
Content Distribution
Affiliate Marketing
E-mail Marketing
Local Business
Geo Targeting
Viral Marketing
Product Feeds

As mentioned earlier, there is a particular science to successful Internet Marketing. This will take time to learn, let alone to understand. It would be wise to find counsel with a professional or to outright hire one. We are here to help! The next time you are in need of Internet Marketing Execution or Internet Marketing Action Plans, contact us!

*We work with Agencies and Firms looking to outsource with Non Disclosure in order to protect your privacy.

Posted in basic 101, Brand Awareness, Combatting Negative Reactions, ELEMENTS, Internet Marketing Basics, J. Abraham Consultants, Search Engine Optimization, Shorty Produkshins | Leave a comment

Event Marketing: Raw TRUTH and how so many are doing THAT wrong!

Posted on December 22, 2012 by Administrator

Thousands of events take place each week. Millions take place over the course of a year. A lot of these events, especially in the smaller arena, are only in attendance by a few people — usually part of the “camp” throwing the event that are non paying parties. Venue owners want to make their money and are not affiliated with your event. So, they are becoming even pickier on who they allow to use their venue or who they hire to promote events at that venue. Ironically, many of these events are awesome! Unfortunately, it usually boils down to how the event was marketed. Awesome events cost money and time for planning and execution. Lack of attendance can lead to lost funds.

This is a borderline topic for me to cover. This is a topic that my infamous “Trade Secret, you will never know” line comes into play. I’m going to try to cover it without giving away my tricks to packing venues. And, I also would like to remind you that you are not paying for consultation at the moment. So, there will be valuable information withheld in the mix.

A few important elements of successful Event Marketing are as follows:

Anticipation	Street Teams	Event Sites	Support
Participation	Flyers	Gain	Timespan
Press /Media Release	SEO	Branding	ANTICIPATION

Now, let’s break this science down:

Anticipation

I have this one listed twice, because number ONE you guys aren’t building up enough anticipation for your event. You aren’t getting people excited about the event. You aren’t giving them time to take part in creating the buzz through Word of Mouth for your event. The best way to get someone to come to your event is to make someone WANT IT so bad that they are anticipating the date that it comes.

To build anticipation, you have to sell your product. Your product is your event. How do you sell it and get people anxious to attend? Make sure you are hitting all of the other elements in successful Event Marketing just right. Once you do that, they almost can’t wait for that event to take place! Think of the anticipation built around video games. Think of the anticipation built around movies. Shoot, we all waited 10-years almost for “The Hobbit” to come out! Whether it was actually what we expected or not, we all couldn’t wait to see it! Street thug and nerd, alike, we all were dying to see it! Build this anticipation for your event!

Participation

Whether it’s a site created for the brand, a Twitter account, Facebook page or whatever other venues of marketing you are taking into your hands, MAKE SURE YOU ENCOURAGE ATTENDEE AND POTENTIAL ATTENDEE PARTICIPATION. If it is an ongoing event, make sure you have a way to keep people interested in your Online presence, whether through contest or event photos being placed on the page.

In writing this, I am assuming that you are not the person putting on the event. Even if the event is a horrible one, you can still keep people interested in the event or at least ones you are affiliated with by creating interaction between the event and the attendee. You can keep them informed on “what went wrong” and they will support you even more! But if you are, make sure you actually put on a good show in order to keep people talking! That is one way to drag them back with friends and friends of friends every time.

Participation in discussion about the event or through media gets people interested, passing media virally and makes them talk about “how cool the event is going to be” to friends, colleagues and coworkers. It helps keep up the momentum of anticipation and almost makes the attendee feel like they know the brand inside and out. They are a “friend” to the brand. They have also participated so much that they now also feel obligated to make it NO MATTER WHAT!

Street Teams

Street Teams are a two way street. People like interaction and personalization. They all want to be a part of something. Include those that you KNOW want to be part of something as part of a team. Allow them special privileges in exchange for doing minor Word of Mouth work for you. Some members would actually be honored to work with you — rewards or not!

Online street teams have endless opportunity. They build Klout in a brand. They build followers and likes, because a recommendation from a REAL FRIEND has been set into motion. Knowing a person on a personal level actually creates a reality that marketing, itself, could never do. Additionally, content will be distributed and redistributed consistently, increasing the SEO results.

Physical street teams are always a plus in doing Event Marketing on the physical level. While your role as an Event Marketer on the Online Platform is separate from that of the physical Promoter, it still may be in your possible interests to get a physical street team started. Allow them to promote the event, and make sure they are promoting the Online Presence of that event at the same time! The deeper you get into these elements, you will understand more!

Flyers

I have mixed emotions about actual “event flyers.” It really depends on who is distributing these, how they are distributing these, when and to whom. Often times, people get a flyer and either drop it (lose it), forget about it or throw it away before the event. This is just wasted paper and effort. Yes, it should still be an effort, though.

Interactive and e-flyers still need to be designed and identical to any physically distributed flyer. They need to be created for Online platforms. This includes event sites, Social Network and application presences, websites, landing pages, releases, mms/sms distribution and e-mail distribution to attract potential attendees to the event. These must be detailed about the event and highlighted in description. One must also surround any e-flyer with SEO opportunity, because they will be appearing in search engines and sites that recommend related searches. You might as well take advantage of this.

Finally, flyers help build a vision of the product… the event. We are able to brand much easier with a flyer. The consumer has a better understanding of crowd and essence before attending. They can also associate this event with your brand and venue choice. They can differentiate it amongst other events that are happening on or around the date of your event. Stand out from competition. But, remember, competition also brings out the crowd. So, is there any way that you guys can implement each other into the flyer? People club and bar hop. If you can partner up and trade off flyers, you don’t want 50 different flyers distributed for the same event. Have one official flyer and you will see results!

Event Sites

I hate to say it, but these event sites are the Holy Grail to Event Marketing. While listings alone will not cut it, they work such wonders I am going to have to applaud them with standing ovation.

There are so many event sites out there. Sites like Eventbrite sell tickets directly on the site. Others are just text listing. I love the ones that are 100% customizable and can be built like a Social Media Release. Sites like Eventful will allow you to literally tag artist and venue profiles to the event. This comes in handy when marketing a party or festival. Many sites even feed into large corporate sites, website widgets and mobile applications.

One thing I love about most event sites is that they help SEO endeavours. Not only is it beneficial to the event — but if done properly, it can benefit the brand, venue, and/or website attached to the event! Backlinking and other possibilities are endless!

Support

In being in the business of Marketing Events, you need to be sure that you have a support team. This is the support of community, local businesses, business professionals, venues, other promoters, local acts and so on. The relationships that you build can allow you to do things that are almost impossible to an outsider. Barriers of entry are simply invisible.

Through a support team, all parties benefit by helping each other succeed and in creating a promotions web. Shared and Cross Promotion makes the impossible possible. Expansion into new and target markets through trusted brand affiliates gains new interest into your own brand. Shared crowds ensure that events will be attended, whether attendees stay for the whole event or not, whether they leave and return or return towards the end of the night… THEY WILL ATTEND at some point.

Gain

What do they have to gain from attending this event. Okay, you might not be able to give free drinks or even free products. But, you can work it out where a discount is given for signing up Online for VIP or for the first 50 attendees on the “friendslist” gets will get in free. How does a contest sound? A sponsorship? A theme? Maybe you do have pull in getting free drinks or giving out free merchandise. Whatever you can do, make sure you find a way to do it. Not only will these people NOT question why they’re not going to your event, but they will also remember. Look forward to their attendance at your next event!

Timespace

“PROMOTIONS TIP OF THE DAY: Give yourself LATE START of AT LEAST 3 WEEKS TO PROMOTE your EVENT. Why? It will take a solid week of HARD CORE promotion and then a week of PERSONALIZED promotion, in addition to WORD OF MOUTH MARKETING (MOST EFFECTIVE) to take place. People like to plan ahead, especially if they work nights and have children (those that will have the most money to spend since they are IN NEED of entertainment at ANY cost). If you are in a major city, business people and tourists like to plan at least 2 weeks ahead and often change their schedule. You need to CONVINCE them this is a BIG DEAL! They don’t know your city so MARKETING is EVERYTHING. Oh, and THEY are the ones who have PUT MONEY ASIDE to “Get LOOSE” or are DOING IT on their COMPANY’S CREDIT CARD. Think about it.”

This was the inspiration for this post. This was a status message that I put on Facebook in transitioning into my Shorty Produkshins Event Marketing Services for discussion on Facebook. I left it untouched, because sometimes it’s these conversational pieces that teach the most in the least amount of words.

Press & Media Releases

I love these guys… the Pavarazzi. Well, not necessarily the Pavarazzi…

Press may seem old fashion to many who question the reliability of the media. I mean, who reads newspapers in 2013, right?! WRONG! So many STILL read print. It’s better on the eyes that electronic media. It can be found in almost any location, including in transit on public bus lines, doctors’ offices, diners, libraries and government buildings (to name only a few locations). The reach is limitless and likely to be taken into the electronic realm, because almost every established media firm has an Online Presence available to audience. Again backlinks, pageviews, content shares and information awareness is made available to the masses.

Through Press and Social Media Press Release, the press is brought to the attention of your brand and what your brand is doing. A story may be written on the events or products that are being released by your brand, or the brand itself may be the center of media attention. Whether product or brand, attention will be brought to future events and products through articles and content that never disappear! Trust gained through viewer loyalty will lead to trust in your brand with automatic “want” to be part of your brand, as well. Again, the possibilities are endless… especially if it is a niche event or event that the community can and will be able to support!

SEO

We are not going to cover this topic in too much detail here. But, I do want to make this statement: “Take ADVANTAGE of EVERY possibility for SEO WHENEVER YOU CAN.” Events give you unique opportunities for legit SEO effort where competitors may not necessarily be making use of it. Events should be treated as products. Products should be treated as brands. Brands represent a company, affiliate, sponsor and so on. Take advantage of keywords, backlinks, embeds, and so on. That is all that I am going to say. SEO is a science all on its own!

Branding

Websites and Landing Pages
Creating a full website based around the event and content related to that event may be in the greatest interest of an event. The more time planned and given to the events arrival, the more the website will benefit the brand. The more anticipation and virality the content will gain for the event. Information can be given on the event’s entertainment, amenities, causes, pricing, schedule, directions and ticketing. Public forum can be linked to these websites, as well. This will build attendee participation in anticipation of the event.

Single page websites and landing pages are also great for bringing notice to the brand, collecting attendee data for this and future events, to redirect traffic around web presences and to take advantage of two way SEO options. This topic will not be elaborated upon. But, I am sure you have caught on already.

Applications and Widgets
Participation, interaction, virality, Word of Mouth, engagement, and on and on and on. This is self explanatory. You have read my blogs on Mobile Marketing and on Social Media, I am sure. If you haven’t, you should.

Incorporating these elements into your Event Marketing campaign is of the best interest of your brand, especially if you can incorporate GPS capabilities into the applications being created. Location-based information can engage participants in interactivity during the event and to locals who have not yet decided if they would like to attend the event but are nearby.

Creating “the life of the party” where everyone can be part of it is so important in encouraging others to join in and those participating to continue having fun, because they are, indeed, having fun together and encouraging local audiences to join in the fun. If it is before the event, they will encourage “the hype” surrounding the event. If it is post-event, they will rub it in the faces of NON attendees of how much fun that was had. In the future, non attendees will be more likely to participate.

The goal of applications and widgets that appear cross-platform is to keep audiences captivated in the upcoming event, feed them with information and updates surrounding the event and to keep them reminded of the event. WE don’t want them to forget the event is happening and when it is happening. There is nothing worse than getting people interested in the event and then they miss it because they mix up the date and time of this event. Reminders may even be set to keep user participation ensured.

Blogs
Blogs work similar to web presences, sites and landing pages. They also function with the capabiliites of adding widgets and other content to the body of each post. Their focus will be to support the event and all elements related to the event. If there will be entertainment at the event, articles about the entertainment may take place. This could include press releases, news, biographies, video, picture content, audio and more. Similarly, information related to the venue and other focal points of this event may be included. Blogs are frequently added into application and website feeds, while being shared across Social Media platforms around the net!

Event Invites
I am going to be very honest here. As the trend continues, event invites are more often becoming ignored. While one should always create one and try to get users to participate in this feature, please do not count on it. There are many of us who ignore and even block this feature from ever coming into our awareness. While I promote events, I admit to rarely opening an event invite. The truth is, many people misuse this platform for reasons other than for promoting events. They even use it too frequently. It almost becomes SPAM and often is the reason that people will not even check their notifications on platforms like Facebook.

On the contrary, I see these event invites work often. Depending on the frequency of the poster and the subject of interest, I have seen participation in these events where users share cross-platform, post content about and to, embed and event connect them to their iCal and Google Calendars, viewable on the wallpaper or widgets of their mobile devices! So, never leave event invites out as an option, but never depend on them as your only option.

In closing this topic off with what little I am willing to share in blog form, I would like to remind you that data collection is key in providing your audiences with the form of marketing that works best for THEM. In allowing user form submissions, one will be able to survey the best form of marketing for a specific user or to survey the overall reach of viewer trends as related to your brands initiative. While immediate response would be best for THIS event, be reminded that it will benefit future events to already have this information available.

Some people do not check their Facebook every day but check their text messages every three minutes. Some people don’t even have text capabilities on their mobile device but LIVE on Twitter. There are some who shiver at the thought of technology and you will never know exist until you see them at an event that was broadcasted through the local newspaper. So, please make sure include all press, Online and Offline in your marketing scope. Last but not least, enjoy the event that you have promoted. Mingle with your audiences. Find out how they found out about your event. You just may be shocked. Get to know your audiences, and find out your future events will do nothing but ROCK!

Posted in Alexa, Analytics, backlinking, Bing, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Social, Brand You, Consultation, Current Events, Datanases, Demographics, Digital Marketing, Directories, Event Marketing, Google +, Google Adwords, Google Analytics, Google Maps, Google Plus, GPS, Internet Marketing Basics, J. Abraham Consultants, Keyword Selection, Local Business, Mapquest, Maps, marketplace, Mergers, Mobile Access, Mobile Marketing, Multi-Channel Marketing, Page Rank, Partnership, Persona, Quality Score, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Networks, starting point, Stat Counter, Trade Secrets, Trade Tools, Trumpia, Twitter, Uncategorized, UStream, Viral Marketing, Web Traffic, Word of Mouth, Yahoo Analytics | Leave a comment

Increase sales, awareness and participation through Mobile Marketing.

Posted on December 19, 2012 by Administrator

It is projected that mobile will be nearly the number one means of Internet connection in 2013. Whether a mobile phone or a tablet device, it is expected that top companies alone will be spending $4.6 Billion dollars in just Mobile Marketing alone. Previously, it is estimated that top companies, combined with small businesses, have only put .9% of their stock into mobile marketing, while nearly 16% of all 4 Billion global users show conversions through Mobile Marketing. The interesting fact in this equation is that a majority of these people will never and have never seen any form of Mobile Marketing ever, can you imagine if they have? “Jumping on the bandwagon” now might not be a bad thing, at least before Mobile Marketing becomes overly saturated like MySpace and now Facebook is becoming.

Truthfully, Internet Marketing will always live on, as long as we are “always connected.” Social Branding will always be around, as long as digital products can be shared and consumed and people feel the need for a personal connection with their most beloved brands. And, Events will always need marketed as long as people are looking for something to do. So, let’s bring all of these elements together as one into an action plan.

I have recently partnered with Trumpia. I have been using them for a while now and think they are an excellent choice for any size business or brand. They have high profile products and plans, as well as ones set for low budgets, starting at $25 a month!

Let me interject on the topic of Trumpia before going into detail about this Mobile Marketing.

If you sign up today for a free 30-day trial (which can be cancelled before the month is up), you will get all kinds of benefits from the company that I am sure you will grow to love! But, the best part is that whatever you are getting, you are getting double that because I know you are going to use the promo code: BRANDSOCIAL. My special little treat to you… NOW, back to the regularly scheduled post.

Why do I support what Trumpia is doing? What do I even like about their platform? Why do I continue using it?

I don’t know if you guys remember (and I think I even posted about this brand one time) SayNow.com. This company was acquired by Google and no longer alive. Soulja Boy was one to make it famous due to his “Kiss Me Through The Phone” song. Basically, if you called or text that number, you were automatically made part of the SayNow Network. You could cancel at any time. But, you could expect BRAND updates via text, voice, e-mail and so on. Picture messages and videos could be traded. Live calls and voice messages could be connected and so much more.

To me, Trumpia is the “grown up” version of SayNow with very beneficial features for businesses (large and small), venues, events, doctors offices, schools, artists, studios, actors, authors and more! There are data collection features that prove very invaluable to a brand. Personalization is present and even reaches consumers on a very personal level!

Short codes are given for simple text campaigns, as well as QR (Quick Response) Codes. There are apps and widgets available to users. Coupons can be sent to brand loyalists, along with e-Card options (for Viral efforts). Appointments can also be set and reminded of through the platform. These are only a few of the reasons I am loving Trumpia in all of its glory!

Can you see now how a business professional could take advantage of this option? Now, let me get back to Mobile Marketing. Mobile Marketing allows for instant access in private. Individuals have been clocked to check their cell phones for text messages every three minutes. They do this out of fear that they have missed a text, double checking before and after gaming, out of boredom, while answering and sending other texts, and in between app usage — including Social Networks! To be blunt, “hit them where it counts.” That’s the mission! that’s the goal! That’s what will take a brand to conversion!

For a full Mobile Marketing campaign to see success in maturation, there are other things that can be done by a firm or agency, like Shorty Produkshins, that will treat your Mobile Marketing efforts as if they were the only option, knowing that there are indeed other options out there. Treating Mobile Marketing as an Internet Marketing campaign with Mobile Targets, app creation, mobile advertisements, mobile sites and more are only the beginning. We have to paint the picture for the brand. We have to BRAND the brand. Branding it socially has just now became more personal and the user is always “DIRECTLY connected” to a brand!

Consumers and brands are always within reach. Constant-but-not-spammy contact is available to engage consumers in conversation. Brands can poll the consumers directly and know who THEY are specifically. By doing this, less money can be spent on research, as consumers tend to answer “more truthfully” in private, especially on personal mobile devices! By knowing what your consumer wants and needs, you are able to cater to them specifically and give them EXACTLY what they desire. You listened to them. They will never forget it. Loyalty, virallity and Word of Mouth has now been set into motion!

Why do I want TRUMPIA in MY LIFE? from Jessica Abraham

Posted in Brand Awareness, Brand Focus, Brand Loyalty, Brand Social, Brand You, Datanases, Demographics, Digital Marketing, Early Adopter, Entertainment Business, IN REVIEW, interaction, J. Abraham Consultants, Local Business, marketplace, Mergers, Mobile Access, Mobile Marketing, Mobile Speeds, Multi-Channel Marketing, News, Partnership, Shorty Produkshins, Small Business, Social Networks, Trade Tools, Trumpia, Uncategorized, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | Leave a comment

HUBSPOT REPORTS ON MOBILE MARKETING: June 2012 (Slideshow).

Posted on December 4, 2012 by Administrator

Did you know that there are 6.8 BILLION people on the planet? Only 3.5 BILLION actually use a toothbrush, while 4 BILLION use a mobile device. 91% of those people are adults that keep their phone at “arm’s reach,” while 25% of that 4 billion access the Internet STRICTLY on their mobile device! Isn’t that crazy?! Check out this SlideShare by Hubspot on Mobile Marketing in 2012/2013. Tell me you aren’t ready for your brand to go mobile… http://www.shortyprodukshins.com/mobile_marketing.html

50 Mobile Marketing Facts from HubSpot All-in-one Marketing Software

Posted in Adult Entertainment Industry, Alexa, Analytics, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Social, Brand You, Compete, Consultation, Demographics, Early Adopter, ELEMENTS, Entertainment Business, Google Adwords, Google Analytics, HTML5, IN REVIEW, interaction, Internet Marketing Basics, J. Abraham Consultants, Mobile Access, Mobile Marketing, Mobile Speeds, MPS, MyPhoneSite, Outsourcing, PayPerCall, Perception, Persona, Quality Score, Rebranding, Reviews, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, starting point, Trade Secrets, Trade Tools, UStream, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | Leave a comment

Make double your money (Internet Marketers)!

Posted on December 3, 2012 by Administrator

Internet Marketing is a science. It’s a technique. It’s a talent that you have to hold within yourself in order to be a success in a saturated market. Basically, you have to “think like a computer, act like a man (or woman).”

There are so many people claiming to know “Internet Marketing” these days. Many are doing it and doing it wrong. These same people are discouraging potential clients by performing with dissatisfactory or mediocre results. These clients then try it for themselves and may do better than those that they hired and/or do it with no results at all. They give up and have been programed to think that Internet Marketing “just doesn’t work.”

That being said, actual Internet Marketing Specialists are working extra hard to combat these negative sentiments that have been placed in society by these situations that could eventually affect the reputation of our industry, regardless of results that we have demonstrated and substantially continue to execute.

Internet Marketers: MAKE DOUBLE YOUR MONEY! Implement an extraordinary means of BACKLINKING for SEO Efforts. Continue to drive more traffic!

Repeatedly, I was being revealed this so-called “awesome” network and program. Those that were telling me about this were colleagues, successful promoters and marketers, and business-minded individuals that I know. I had started my research on this program and found so many contradictory reviews of it. I began using my own knowledge in breaking down these reviews and found it to be a great thing. So, when a very business-minded and trusted friend of mine pulled me to the side (kinda… It was Online.) and spoke the words, “Why wouldn’t you want to make double your money doing exactly what you are doing now and nothing more?” my old “hustle” mentality took over. “He’s right,” I said to myself.

This platform and organization is the Empower Network, formed by Dave Wood and Dave Sharpe. And, yes, I became a member of this organization. Let me explain something to you before elaborating on this topic: I DO NOT believe “the hype” people tend to give a product or service or believe everything I see or hear — especially if they can gain financially from having you believe what they speak of. BUT, I TOTALLY BELIEVE in this product. It’s nice to hear back stories. It’s what helps us understand the brand’s story and creates that loyalty to it. But, I also know things can be fabricated to sell a product. Until I actually meet these guys in person, I can’t say I believe or do not believe what they say. Either way, it is a VERY MOTIVATING STORY.

In deciding whether the Empower Network was a scam, fraud or even a perfect mesh with my ventures that I have bust my butt over decade for, I did A LOT of research. I found myself scammed in my younger years by a Don Lapre MLM pyramid scheme and involved in a seemingly legit promotions project in the past that had opened my eyes wide. I vowed never again to do that to myself or others. Again, I researched. I saw wonderful testimonials; and again, I know some could be planted or created to basically make mass sales come to life. Then, I saw horrible reviews and claims of fraud. So, I dissected these.

The problems with believing the fraud claims were the sources that they came from and the content behind these. Personally, I know many people that will claim something to be a fraud or not worth their time if they aren’t willing to put the time in to see results. To be honest, there are so many “haters” out there and lazy people that will never see a campaign flourish, because they don’t have what it takes to implement that campaign in becoming a success. Nor, do they know what to actually do to make it a success.These sources were coming from these Internet Marketers that I spoke of in the beginning of this posting. In explaining my point of view on the matter, let me explain why I actually decided to become part of the Empower Network.

Let’s take away the glamor and glitz behind this powerful tool. Let’s pull the curtains away from the “great and powerful.” The Empower Network offers us a strong element in achieving powerful search engine efforts. This element is the Power of Position.

If you understand website rankings, you understand that each and every website is ranked in the world based upon details related to trust, traffic, content, and other crucial bits and pieces to the SEO machine. Many sites will never rank any higher than the top million sites in the world. The Empower Network ranks in the top one-thousand. This is amongst Government Agencies, Social Networks, Schools, and other seemingly important entities. They are given authoritative linking by search engines. “There is NO way that they can be spam and be this high in placement,” Google’s pretty little spyder basically says to us. The itsy-bitsy spyder then ranks linked sites at higher levels of trust, because a brand of that authority would only link quality sites to itself.

How does the Empower Network rank so high? Easily. There is a lot of Offline and Online traffic being sent to the Empower Network from all over the world. There is a lot of repeat traffic and time being spent on the site for trainings, quizzes, business tools and — BLOGGING. Blogging by each individual is how people are finding the site from various search engines. It is also where people are able to link to their own sites, in raising page rank and quality score. Giving the Empower Network more content, never to be deleted, we are creating a “content mill” as one of these negative reviews mentioned. My question is this: What is wrong with a content mill if you are benefiting from it? What is the difference between this, WordPress, Facebook, Myspace, Twitter and other sites like that?

Speaking of WordPress, I saw a review questioning why they would pay a monthly fee to the Empower Network to have a WordPress blog when they can get their own site and attach a WordPress blog to it. Okay, I understand their idea about this. BUT, this person was supposedly an Internet Marketing Guru. I had to shake my head. Because, this person should know that they would pay out triple this to Search Engine Marketing, Marketing Efforts (time and money, time making money, and time that can be spent simultaneously elsewhere). They also have to pay monthly hosting fees and monthly WordPress fees if going directly through WordPress.com for a blog.

Additionally, their quality score wouldn’t move as rapidly, content wouldn’t appear as high. Advertising at high placement for their own endeavors (which is encouraged by the Empower Network) wouldn’t take place as easily. And, did I mention, they are missing out on being able to take a full commission on monthly residual income by being part of the Empower Network. Ironically, I saw these same arguments over and over again by those that had these “snazzy” titles but obviously have forgotten Basic 101 of Internet Marketing principles.

Personally, I didn’t join the Empower Network to make money. I have seen reward in the SEO benefits. Many have seen high reward financially in making money through the Empower Network. Yes, I spend money. It’s a small fee (literally) that I would put into my marketing that basically automates so much work that I would spend by manually doing the work all day every day, because of the ranking. I still do the manual labor so that I can take off even farther, but I can also dedicate my time to all of my clients and in having a life! I have a little girl that I love to spend time with. So, any way to make just 10 minutes a possibility is well worth it to me.

I blog. I backlink. I advertise. I market. What would I be doing different, other than writing one unique blog a day specifically for this other site and maybe changing a few words to a copy and paste of an article or Social Media Release that I write elsewhere? Some people make no sense to me. And, I definitely encourage you guys to join in the Empower Network if you can fit it in your budgets or replace some of your budget with it. You can spend $25 a month to have a blog on the site or $45 in total to sell their products or sign up others. Oh, did I mention that $25 you would give comes back through one “sale” every month? So, technically, if you had just ONE PERSON join up, you won’t be spending ANYTHING to take advantage of the Empower Network. Again, I shake my head at some people in this industry.

Do yourself a favor and in the words of Benson Dieuveille, “Make double the money doing what you do every day.”

My Blog on Empower Network (See, it’s very easy):
http://www.empowernetwork.com/jessicanabraham

Find out how you can become part of the Empower Network:
http://www.empowernetwork.com/almostasecret.php?id=jessicanabraham

Posted in Alexa, Analytics, backlinking, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Compete, Consultation, Current Events, Datanases, Digital Marketing, Directories, Early Adopter, Empower Network, Entertainment Business, Google Adwords, Google Analytics, High Quality VS Low Quality, IN REVIEW, Independent Contractor, interaction, Internet Marketing Basics, J. Abraham Consultants, Keyword Selection, Mergers, Mobile Access, Mobile Marketing, Multi-Channel Marketing, Outsourcing, Page Rank, Partnership, Perception, Persona, Quality Score, Reviews, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Networks, Stat Counter, Story Telling, Trade Secrets, Trade Tools, Twitter, Uncategorized, UStream, visability, Web Traffic | Leave a comment

Spruz for Social Sites — Why I like it so much (Personal Experience).

Posted on November 24, 2012 by Administrator

Hello, World (pun to WordPress)! I am back at it with a new blog! As many of you SHOULD know, I own a company called “Shorty Produkshins.” What we do is related to the Internet Marketing worlds of Social Branding and Event Marketing. In this world, the keyword is “SOCIAL.” I find myself building many social networks and sites that mimic social networks but have a more controlled environment. I have used many different open source platforms, some too basic and some too complex and superfluous for what actually needs done.

Interestingly, I work with clients on their budgets and the budget may allow room for premium memberships and structures that have support teams behind them and more complexities that take limited timeframes to complete (minus reaching the objective through research, development, creation and implementation). So, yes, sometimes I use sites like Ning, Grou.ps, the late-Grouply and now Spruz!

What I like about these is the fact that I HATE web design. But, I have some talent in that area, so I don’t turn down business when I get a special request. I can use predesigned layouts and then EDIT it to my OWN liking. I can add my own graphics and fonts, as well as structure. I will admit, I haven’t used WordPress for anything more than this blog. I am sure I could learn it, but I have no time between the 9 companies and side hustles. And, I refuse to buy templates for things that I can do myself!

When dealing with sites like Spruz, you can do what you want pretty much. You can turn off functions for the public, you can have THEM charge monthly subscription fees FOR YOU, you can customize all day long or not at all. That is up to you. I like it, because of these reasons and more! When designing a Social Network, I can implement so much into a site that will work greatly for SEO efforts and make a basic site grow into a complex site that will keep people returning for more. I can also take the site and pass it off to the client for future customization once my services are no longer needed, and they will understand it much easier than they would through coded data.

Spruz is really a great tool in social networks. Once you connect your domain, it automatically updates links for you. You will notice the ease in adding modules and html elements, and the best part yet is that you can add your own scripts. While most of these platforms allow for the editing of the CSS and templates, they are very restricted as to exactly what else can be done with those sites. Spruz allows so much customization that I almost wish there wasn’t a monthly fee, or I might just use them to create a plethora of sites! While the monthly fee is very low, owning 48 plus sites like I do will equate to very a very high bill once added up! But, did I mention, for the performance and all, SPRUZ IS THE CHEAPEST PLATFORM EVER!!!!!!!!!!!!!

By the way, starting off with a page on an already established network is GREAT for SEO! By using a paid account, Google understands that your page is not spam and is a niche product. It is also attached to an authority website by default. How awesome is that? Give it some serious thought for future reference!

Posted in Alexa, Analytics, basic 101, Brand Awareness, Brand Loyalty, Brand Monitoring, Brand Social, Combatting Negative Reactions, Compete, Confidentiality, Consultation, Datanases, Demographics, Directories, ELEMENTS, Event Marketing, Funneling, Google Analytics, GPS, High Quality VS Low Quality, IN REVIEW, interaction, Internet Marketing Basics, J. Abraham Consultants, Keyword Selection, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mergers, Mobile Access, Mobile Marketing, Mobile Speeds, Outsourcing, Page Rank, Public Domain, Quality Score, QuantCast, Reviews, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Networks, starting point, Stat Counter, Trade Secrets, Trade Tools, Uncategorized, Viral Marketing, visability, Web Editor, Web Traffic, Webinars, Word of Mouth | Leave a comment

ELEMENTS of Internet Marketing 101 — Brand Social (On Demand).

Posted on November 19, 2012 by Administrator

As you have noticed in earlier blog posts, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go. The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online.

I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However through the implementation of the web and use of social networks, the spectrum of opportunity has been broadened.

Internet Marketing Basic 101 — BrandYOU. What do you want to portray? How are you perceived?

Versatility is one of those fine-line topics. Versatility can easily lead into the controversy surrounding the “Jack-of-all-trades, Master-of-none” paraphrase. The final perspective is that versatility is a very bad thing. Now, if you limit the usage of these “additional skill levels” to a minimum in helping to benefit and strengthen your brand, it is a great thing. Hence, the sky is blue but can also be grey!

Versatility, as related to target markets on a broadened-yet-basic level, are key in deciding specific marketing sets. After all NOT keeping in mind these many types of consumers, you have the chance of seeing a domino effect that will ruin your endeavors altogether! These markets, through hierarchy, include those of corporate, organization, client, customer and consumer. We have to decide how to appease these markets while appealing to our niche. The reason is because how we conversate, what we upload, what we share –how we are perceived– is dependent upon our audiences tastes and what will lead them into taking us seriously. There is so much that I could talk about on this subject that I might as well write a book on it! But, let me cover this topic a bit before moving on in this conversation, leaving out the trade secrets and psychological elements.

Let’s begin by breaking down the market types, what is expected by these markets, how one must appease them and why:

Type	Relationship to a Brand	What do they Expect?	Product to be Provided
Corporate	Sponsors, Partners, Affiliates, Investors.	Professionalism and Professional atmosphere. Conversions.	An ROI, mutually benefiting business arrangement.
Organization	Supporters, Cross-Promoters, Partners, Supported-by, Influencers	Professionalism, ethic, and mutual benefit.	Something in exchange for something, tangible or intangible. Mutual benefiting relationship.
Client	Pay for Services and Products	High quality and professional work to speak for the brand and as the brand	Something tangible and/or intangible to fulfill the need of a customer, while attracting and converting consumers into customers.
Customer	The End-User. Products and services are meant for this person’s consumption and are paying.	A need to be fulfilled to satisfaction.	Something tangible, such as an actual product or service in exchange for cash.
Consumer	May or may not be a customer. They may be what creates virality and Word of mouth.Has a general interest in your work and may become a customer or client one day.	Entertainment and substance. Something that they can use to fulfill a need.	Something intangible such as websites, artwork, social media, conversation.

In order to brand socially, meaning having a social presence Online in order to promote and market your brand, you have to keep these values in mind based upon the “company you keep.” If any or multiple market types are non-important to you, you may exclude them from your current plan. But, keep in mind that literally everything you emit is saved on the web somewhere. So be cautious in exactly what you post and upload for public consumption. One day, you may include these excluded markets into your business plan. It would be a shame if your reputation was soiled over something minor; and this would be the reason to miss out on opportunities for expanding your brand’s future. In fact, beware of any written or recorded medium, for competitors and brand enemies may use it against you in form of mp3, video or screenshot upload!

When involving the net for professional work, try to stay professional. Even if your archetype is that of the Villain. We can love to “hate” you, as long as you stay “about business” the whole way!

Back on topic, branding socially — or social branding — is the most important element in creating the perfect Brand Persona. The Brand Story is told through an interactive, digital journal comprised of uploads, status updates, polls, blogs and conversation. This is how you will include and interact with your audiences every step of the way, even lurkers who sit back and pretend to be invisible. They get the feeling of contribution to the brand’s success story. In being “friends” with the brand, your brand gains loyalty and enthusiasts who will share and contribute to just about anything you post online and then speak about it offline. Your brand becomes a somebody in this “Always On” culture. This is Viral Marketing and Word of Mouth at its finest! This is also the full circle of Brand Awareness that leads to a thriving Brand Tenure (how long the brand can remain alive and in power) that will last for many years to come.

Have you ever heard the song by Ashton Martin (Detroit Rapper, National Recording Artist), called “I Know Somebody?” Through Social Networking, everyone “knows somebody that knows somebody that knows somebody that knows YOU…” or BrandYOU thanks to the web! Take advantage of this and don’t forget to brand yourself socially today and to create a better presence for your brand on the web! It’s all about first impressions and perceptions. It’s all about the rules of BrandYOU! Brand socially and you, too, will be a “New Era of Royalty.”

Posted in basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Consultation, Crash Courses, Datanases, Demographics, Early Adopter, ELEMENTS, Entertainment Business, Frequently Asked Questions, Google +, Google Plus, Internet Marketing Basics, J. Abraham Consultants, Local Business, marketplace, Mobile Marketing, News, Outsourcing, Persona, Portfolio Work, Public Domain, Public Information, Raw Talent, Rebranding, Religious Groups, Shorty Produkshins, Small Business, Social Networks, Story Telling, Trade Secrets, Twitter, Uncategorized, UStream, Video, Viral Marketing, visability, Web Traffic, Wix, Word of Mouth | Leave a comment

ELEMENTS of Internet Marketing 101 — Brand YOU (On Demand).

Posted on November 19, 2012 by Administrator

BrandYOU! Yes, this is a very important topic. I am glad to be blogging about it “on demand.” I have covered this topic many, many times within my blog. But, this topic is the most important one that we can ever cover. The reason behind that is that whether you represent a brand or ARE the brand, BRANDYOU can play a major part in your success… “strike that, erase it.” It WILL play THE major part in your success. BrandYOU isn’t just about Branding. It isn’t even anything to do with Internet Marketing, but it can be. And, that is the problem. But, it is also the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand. The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand. As a matter of fact, you are responsible to pay taxes because that brand is alive! Isn’t THAT interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

First impressions are everything.
Quality customer service needs to be maintained.
Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
Competitors exist and work against competitor brands.
What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

Like in previous blogs, I would like you to think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is over emphasized in creating a character perception of them. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Think of an artist that may be perceived as a “thug” or “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts.

Keeping realism with your brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand.

Posted in Adult Entertainment Industry, archetype, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Confidentiality, Consultation, Demographics, Early Adopter, ELEMENTS, Entertainment Business, Frequently Asked Questions, High Quality VS Low Quality, IN REVIEW, interaction, Internet Marketing Basics, J. Abraham Consultants, Local Business, Mergers, Mobile Marketing, Outsourcing, Perception, Persona, Portfolio Work, Public Domain, Public Information, Rebranding, Religious Groups, Reviews, Self Assessments, Shorty Produkshins, Small Business, Social Networks, starting point, Story Telling, Trade Tools, Twitter, Uncategorized, Video, Viral Marketing, Word of Mouth | Leave a comment

ELEMENTS of Internet Marketing 101 — Social Presence (On Demand).

Posted on November 19, 2012 by Administrator

Social Presence… Wow! This is a deep topic. And with every topic that I cover, I cover what clients and fellow business people inquire about. Unlike many authors and bloggers, I really don’t create any type of outline or blog structure before writing. I usually just write what comes to mind. I know that this particular topic is able to be taken onto many levels and in different directions and am providing disclaimer therefrom. That being said, I acknowledge that on this exact subject, there will be many important points left out (included in past and future postings), but there will definitely be a thought process formed on the topic. Now, let’s discuss “Social Presence.”What is a social presence? Well, a social presence is really where, how and what types of actions a brand, competitors and the audience of that brand takes upon the net and in social arenas around the net. This includes how the brand is perceived, where the brand is found, how often the brand is found, where ALL the brand is found, what information is found about the brand, what message is being given by and about the brand, who is talking about the brand… sharing the brand… following the brand, who is creating and distributing content about and for the brand and so on. This is a very broad topic, as mentioned in the intro paragraph. But, let’s start by discussing the first step… PLACEMENT.Brand awareness, again, embeds itself into this post. Let’s face it, if we didn’t want people to become aware of our brand, why would we market it? Social Media is one of the coolest tools presented by Internet Marketing and marketing, in general. We can pay for certain types of premium social media permissions, or we can go the “free route.” Personally, I see value in both and take advantage of both.

In going the free route, we want to get our brand out to as many social audiences as possible. This can help our awareness, our SEO efforts and brand’s quality score on the net. This can also funnel potential customers through consumption of content in such arenas. Social Presences are usually found through Authoritative Social Networks (even niche networks on subdomains through Ning, Spruz, Grouply, Grou.PS, etc.). Each network contains the ability to create social profiles where one can input brand information, including biographies, social media content (videos, pictures, audio, etc.), blogs and web info (web address, Twitter handle, and Facebook link to name a few).

Social Media Content can be tagged and described, building an Online portfolio crawled by the “Search Engine Spyder.” Web Information concludes as backlinks that build up trust through Search Engine Optimization (SEO) in giving your brand better placement in search engines. Blogs can work to tell stories, build brand trust and awareness, and help bring content to your brand’s “presence on the web.” Furthermore, biographies give audiences (friends and followers) an insight to the persona of the brand in the brand’s initial step of brand awareness.

There are pros and cons to having a Social Presence on every possible network out there. With advice, I would say to add caution to being on TOO many networks IF you aren’t educated on the matter. It could actually hurt just as web “over”optimization can. Stagnant profiles can function as spam, especially if actual spam attaches itself due to non maintenance. Also, how are delivering content and how often are you doing it to each presence? And, how is this confusing or detering your “audience participation?” I would suggest two way autofeeds and RSS options between social profiles and presences for multiple platforms. For example, your main blog can feed to your profile on a network unaffiliated with your blog.

Your Twitter updates can create room for discussion on Facebook, and so on. However, how many people are going to follow you on Twitter and still like you or be your friend on Facebook, especially if the information is the same and posts are duplicate? Providing exclusive content to each network may help combat this problem. Also, engaging people in discussing and fueling them for thought and comment are two different ideals. So, when posting duplicate content, be sure to make people want to go to your source for discussion and then to comment through tweets on Twitter. Both raise your Klout, but what about sites that are very similar in structure? Let’s leave that as a rhetorical question. I’m sure you are very intelligent (after all, you are one of MY readers, aren’t you?! ←- Joking with you).

Now, let’s approach this topic on a more niche/intimate level. There are so many sites and Social Networks these days. Personally, I am an advocate of such a tool if the brand does go the Social Branding route. If they do not plan to brand this way. I think it may in reality hurt the brand’s reputation and perception by audience members, because they believe there is less of a following than there is and form opinions — especially if the presence is new and the brand has been around a while.

If you decide to engage in your own Social Branding experience in creating a social presence on your own Social Network, it can work as a wonderful tool. Less market research will need done and paid for, because you can ask and poll your members directly. They will feel like they have an investment into your brand this way and remain loyal. Brand reputation can be monitored and “snitches” will be easier to freely report this activity to you. You can also combat negative reactions to products, rumors and more. You can update your consumer base on a “diary-basis” and more!

In become part of someone else’s niche network, it’s up to you to protect your image on that platform, because less people are there for YOU and may only become affiliated due to your affiliations in the real world. Everyone wants something from somebody. Here, you will have to remain diplomatic and respect opinions of those who are not in your direct markets (while in a similar niche). It could be great for you, because it is a form of free marketing, personalization, viral marketing and word of mouth are very likely, backlinking, content creation on someone else’s platform with YOUR name on it and things of that nature. Keep in mind, however, that you shouldn’t be part of more social networks than you can maintain …unless you have mapped it out first and plan on being away from the network for long period of time, whether you are or not.

Like I originally stated, there are so many directions that I could go on this topic. So, I will end it here and pick up more detailed topics on Social Presence in the future. I may go in depth in particular industry directions. If you have a specific direction you would like me to speak in, please feel free to suggest it in the comments section of this article. That being said, until next time! We will “read” again

Posted in Adult Entertainment Industry, Alexa, Analytics, archetype, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Monitoring, Brand Reputation, Brand Social, Brand You, Combatting Negative Reactions, Compete, Confidentiality, Consultation, Demographics, Directories, Early Adopter, ELEMENTS, Entertainment Business, Frequently Asked Questions, Google +, High Quality VS Low Quality, interaction, Internet Marketing Basics, J. Abraham Consultants, Local Business, marketplace, Mergers, Mobile Access, Mobile Marketing, Mobile Speeds, Non Compete, Page Rank, Perception, Persona, Portfolio Work, Public Information, Rebranding, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Networks, starting point, Story Telling, Trade Secrets, Twitter, Uncategorized, Video, Viral Marketing, Web Traffic, Word of Mouth | Leave a comment

ELEMENTS of Internet Marketing 101 — Viral Marketing (On Demand).

Posted on November 19, 2012 by Administrator

The question that prompted this post on Viral Marketing was this: “What’s the difference between Word of Mouth Marketing and Viral Marketing — if someone is telling someone, who is telling someone?” Well, the truth is that they are very similar so I can understand the question. At the same time, they are quite a bit different.

Viral Marketing is pretty much an electronic art form in this day and age. Sure, physical, tangible items can be passed from person to person, community to community and generation to generation (i.e. folk lore content to promote an idea or product, flyers with entertainment value, etc.). But, when you hear the word “Viral Marketing,” you think of it as more of “an Online thing.”

Viral Marketing is generally a principle or product that is “passed around” and shared between consumers (not necessarily customers) based on the value of a product or presentation in their lives. Most Viral Marketing happens when an emotion or thought is triggered in the minds of audiences being reached. This is a great way to ADVERTISE your product to a crowd, meaning to make them WANT your product. Viral Marketing can happen through Social Media Content (photos, videos, audio, etc.) at the click of a button, which is why including “share panels” and Social Bookmarking to your content is a plus. It can also happen through copy/paste methods, which requires “too much work” for some individuals who want an immediate response. The more value they find in your product, the more of themselves they will give to share the content.

Word of Mouth Marketing, as seen in the previous post, can come from presenting these items to friends on sheer LOVE for what is being seen. So in essence, Viral Marketing is Word of Mouth Marketing, while conversation doesn’t necessarily take place in making the conversion. Nonetheless, Word of Mouth Marketing is by no means Viral Marketing. Word of MOUTH means that conversation takes place from Consumer A to potential Consumer B. Here, they discuss your media content, but more of the conversation is geared in the direction of the actual PRODUCT or BRAND. This is where loyalty takes form and the consumer feels a NEED for your product. This can happen Online or in the physical world we find ourselves in without a computer in sight!

Both forms of marketing are two of the hardest types of marketing efforts to succeed in. Word of Mouth Marketing consists of converting potential audiences into BELIEVERS and BELIEVERS into LOYALTISTS. They have to love your brand. And like people, we can’t just MAKE ANYONE fall in love with us. It happens through interaction, genuine care and nurturing. Viral Marketing, however, takes killer content and hits the emotions and psyche of audience members in reaching new target audiences and consumers.

Viral Marketing is easier than WOM to achieve, because there are many venues and platforms that allow your content to be seen. On the contrary, you have to hit the nerve so strongly that these consumers WANT TO SHARE your content. That’s only the first step. From there, you have to direct them to follow a call to action, which means you have to get them to actually visit your site, attend your event, purchase your product or whatever else you are aiming for with the content. THAT is the tricky part, because our population has become so immune to marketing that we almost lose interest after the content has been consumed and new content is put in front of our faces.

Again, we have to make them WANT to engage in conversation and participation with our brand. How are we prepared to do this? How are we catering to the needs of an unmotivated or semi-interested consumer? How are we making the funnel process easier for them to “check out” before they change their minds? Create a call to action (which will be fine-tuned), create a roadmap, and then reach into the mind of that target and find out what type of content will AFFECT THEM emotionally and mentally. Once this has been executed, you have a high chance to Viral Marketing success!

…Oh, by the way, content quality doesn’t have to be great! Did you know that most high quality and written content have LOWER viral destinations than “on the fly” cell phone and low quality recordings of 3 minutes or less? Also, giving something free to a consumer will give them a sense of privilege and loyalty that will make them go above and beyond. IF they know they’re getting more, they will give more! Interesting isn’t? Let that marinate! It is definitely something to think about.

Take a look at this viral video: “Shorty Produkshins LIVE on the Miller Lite Tour Bus.” Does it make you want to drink some beer (Coors or Miller Lite), want to go to the tour bus yourself? Does it make you want to be part of the industry or in a band? Does it make you want to have fun and be social? Or, does it make you curious about the next year’s Florida Music Festival, hosted by Miller Lite every year? The further you get into the video, all elements come together and you meet a DJ/Promoter and get to hear about the person talking behind the camera. A brief description of the company is given and even some services, meshed with a little comedy. Now, does it make you wonder what Shorty Produkshins was doing filming or what they do in the industry? Does it make you curious about this $1.99/Minute consultation line? Furthermore, do you feel more comfortable knowing that Shorty Produkshins has similar interests to yours, while being staffed with every day people? By the way, this event was promoted Online through Shorty Produkshins’ Event Marketing service and sponsored by the brand, as well, that year.

While this video was never meant to be a viral video, as it was just a documentation of events at the 2010 Florida Music Festival in Orlando. But, I’m sure your mind could be racing on ways to make it better based on these elements in making it a viral success? And what we just “processed” was the same process one must go through in preliminary planning, storyboarding, creation, and production phases of this technique. Good luck to you and your team in all future endeavors!

Posted in Adult Entertainment Industry, archetype, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Social, Brand You, Demographics, Early Adopter, ELEMENTS, Entertainment Business, Frequently Asked Questions, Funneling, High Quality VS Low Quality, IN REVIEW, Intellectual Property, interaction, Internet Marketing Basics, J. Abraham Consultants, Large Files, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mobile Marketing, Perception, Persona, Portfolio Work, Rebranding, Social Networks, Story Telling, Trade Secrets, Trade Tools, Twitter, Uncategorized, UStream, Video, Viral Marketing, Word of Mouth | Leave a comment

ELEMENTS of Internet Marketing 101 — Brand Archetype (On Demand).

Posted on November 19, 2012 by Administrator

Have you ever heard of an Archetype? An Archetype is the type of personification you give to your brand and/or BrandYou when appealing to specific target markets. This will become the perception and basis of marketing initiatives in the eyes of your masses. For example, your brand may seek to help people, especially in the medical fields. Your brand would be of a Caregiver. A Fire Department may be a Hero. An actor that only appears in comedies may portray his persona as a Joker. Mountain Dew may be the Rebel. Lil Wayne may be the Villian. The point is, giving your brand a persona allows audiences to feel closer to your brand, trust it, understand its story and find loyalty in it. At this point, a consumer will sympathize with your brand as if it were an actual person — mentor — or friend! This sounds crazy, but it works!

It’s important to understand the importance of Archetyping to reach audience psyche and to make them WANT to engage in interactive and personalized experiences with the brand itself. Treating your brand as if it was an individual, a child maturing into a successful adult, is the best thing you can do for your brand. Audiences may never know the men (or women) behind the curtain, because the Great and Powerful Oz was just a quirky name with a powerhouse team fueling the fire behind the empire! To them, this brand is a person. It is a friend. It is a supplier of their needs, whether tangible or intangible, loyalty is molded and a person is created!

An archetype is something like a prototype. This prototype has a name, a spirit or soul, and personality that we create based on the archetype of the soul. What kind of person will our brand be? We must decide the mission and vision of the brand. We must establish how it will affect our audiences and how we would like them to perceive it. Once we have established how we would like this archetype to be perceived, we can use it as a foundation, the core, the heart, the brain of our child and strengthen it through appeal, interactions, adventures and technique. A story is to be told, and unlike Master P’s vision, to be sold to the masses.

We want them to understand our brand, what it does, what it has gone through, why it does what it does and what it plans to do. We want them to get involved in the process. We want to network through them. We want to work with them. We want to work for them. All of our branding, all of our marketing, all of our interactions will be based on this archetype. Swaying between archetypes, unless your brand is to have a split personality, can cause distrust and confusion in the minds of audience members. Choose your brand’s destiny and choose it well. In the end, it can be only WON (by the hearts of brand loyalists)!

Posted in archetype, basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Reputation, Brand Social, Brand You, Consultation, Crash Courses, ELEMENTS, Entertainment Business, Frequently Asked Questions, Google +, Google Plus, High Quality VS Low Quality, IN REVIEW, interaction, Internet Marketing Basics, J. Abraham Consultants, Local Business, Mobile Marketing, Perception, Persona, Portfolio Work, Rebranding, Shorty Produkshins, Small Business, Social Networks, starting point, Story Telling, Trade Secrets, Trademarks, Twitter, Uncategorized, UStream, Viral Marketing, visability | Tagged archetype, core, structure | Leave a comment

Power of Content: Social Media Content to Help Boost Your Company’s Brand Awareness (Videos)

Posted on September 26, 2012 by Administrator

If you don’t know by now, video is one of the most powerful elements of Social Media in today’s society next to photos and audio. More search engine results are appearing as video and selected for viewing on a daily basis. Less people are choosing to read content than to have someone else present it to them, as they multitask in a social network, with homework or their own virtual business front. People are more than likely to share content such as pictures, audio and video than to share articles and encyclopedia entries on social network sites. They, then, go viral!

Virality is so important in today’s saturated marketplace. It is one way that a company has a chance to stand out, without paying to advertise to audiences. Simple tricks like tagging, keywords and affiliations will help to bring about this virility through organic means. As an active professional within the Entertainment Industry, I am always attending industry events, conferences and networking mixers. Unfortunately, I don’t always take a camera with me. The power of virality starts here.

I don’t know how many people remember actual EPs and Extended Versions of music, but the more rare the performance (especially earlier on in the career of an artist), the more in-demand it is. The average consumer “eats content like candy!” So, I like to give them a sweet tooth and cavities!

I do this by filming and capturing as many moments as possible. By learning as much about an act as possibly, you are able to attach these important search features and apply basic SEO to the content, itself. In doing so, you are making a funnel to your overall brand experience through early adopters and those that finish last.

Let me show you how this works. Say I upload a video of an act that I felt was awesome, and maybe others thought they were mediocre, the potential is higher to reach more video hits due to lack of global content for a future in-demand product. Initial views are cool, because you are looked at as a trendsetter and go to for undiscovered talent. Now, once that talent starts making a name for themselves or finds limelight in the public eyes, people will search out that talent and your video will be one of the first results found and most viewed over time. This will funnel to your other content and brand experience. You will also find that you are helping the act show tenure in their career and help them to feed content to new consumers and current fanbases.

The approach mentioned doesn’t necessarily mean you have to be involved in the entertainment business. These videos can relate to your industry, field, interests and expertise level. These videos do not have to be quality in presentation. You will find that most viral videos are actually low quality but highly captivating in their nature, although quality is always a plus! Filming anything and everything will bring in audiences from all over. However, specific target markets may be reached through niche experiences — all of which lead to clout, becoming the “go to,” and brand awareness through viral means!

Posted in basic 101, Brand Awareness, Brand Focus, Brand Identity, Brand Loyalty, Brand Reputation, Brand You, Consultation, Early Adopter, Entertainment Business, Frequently Asked Questions, Funneling, Google +, Google Analytics, Google Plus, High Quality VS Low Quality, Intellectual Property, Internet Marketing Basics, J. Abraham Consultants, Keyword Selection, Local Business, Low Budget VS Nicely Budgeted, marketplace, Mobile Access, Mobile Marketing, Mobile Speeds, News, Page Rank, Persona, Portfolio Work, Public Domain, Public Information, Quality Score, Raw Talent, Search Engine Friendly, Search Engine Optimization, Search Engine Spyder, Shorty Produkshins, Small Business, Social Networks, Story Telling, Trade Secrets, Trade Tools, Video, Viral Marketing, visability, Web Traffic, Word of Mouth | Leave a comment

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

Shorty Produkshins officially announces return to homebase — “Internet Marketing Orlando!”

BrandYourself

ELEMENTS: Why Internet Marketing?

Recent Posts

Recent Comments

Archives

Categories

Categories

Meta

Blogroll

It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done.

Do yourself a favor and in the words of Benson Dieuveille, “Make double the money doing what you do every day.”

Type

Relationship to a Brand

What do they Expect?

Product to be Provided

Corporate

Sponsors, Partners, Affiliates, Investors.

Professionalism and Professional atmosphere. Conversions.

An ROI, mutually benefiting business arrangement.

Organization

Supporters, Cross-Promoters, Partners, Supported-by, Influencers

Professionalism, ethic, and mutual benefit.

Something in exchange for something, tangible or intangible. Mutual benefiting relationship.

Client

Pay for Services and Products

High quality and professional work to speak for the brand and as the brand

Something tangible and/or intangible to fulfill the need of a customer, while attracting and converting consumers into customers.

Customer

The End-User. Products and services are meant for this person’s consumption and are paying.

A need to be fulfilled to satisfaction.

Something tangible, such as an actual product or service in exchange for cash.

Consumer

May or may not be a customer. They may be what creates virality and Word of mouth.Has a general interest in your work and may become a customer or client one day.

Entertainment and substance. Something that they can use to fulfill a need.

Something intangible such as websites, artwork, social media, conversation.

Recent Posts

Recent Comments

Archives

Categories

Categories

Meta