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A new year means new opportunities, a fresh start, and new beginnings. For many organizations, this also means new relationships, as companies seek to partner with like-minded associates in the expansion of ongoing business initiatives. Finding the support of new products, services, and community-based programming can often be a daunting task. So, forging strategic partnerships can be a godsend, when teaming up with just the right brand.
Partnerships will allow businesses to function separately, while also allowing them to aim toward a mutual business goal. Teaming up in the development of campaigns, companies often cut costs within budgets and share resources in order to maximize ROIs for each function that they serve. They will tap into existing markets and expand into new territories, while vouched for by those, who have already earned the trust of audiences in which we have something new to offer. Audiences will often receive a double incentive for following through to the call-of-action of said campaigns, as partnerships blossom with new opportunities on the rise and profits increasing over time.
When merging with future prospects, understand that every partnership will not breed results. In fact, not every brand is equally-yolked, so to speak, so careful vetting will need to take place. In order to make any campaign or joint initiative one that results in a more fruitful outcome, consider prospecting techniques, infused with DISC, to matchmake your company with a potential candidate for cross-promotion. You not only want to identify your future business targets, but you want to find others who could also benefit from your future business endeavors.
READ MORE ON HOW DISC CAN HELP YOUR TARGET BUSINESS INITIATIVES THROUGH STRATEGIC PARTNERSHIP.