PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August […]
PREVIOUSLY PUBLISHED ON NEWSBREAK Slated to be the “World’s First Nex-Gen Technology Mask,” NFL Hall-of-Famer, Champ Bailey, has teamed up with Modern Radio, Inc. to launch an Indiegogo campaign for the scaled production of a new wearable that could have our kids back in the classroom much sooner than later. Using next-generation technologies, this smart mask would do more than stop airborne particles from infecting the student body. Once adopted, it would monitor the personal air quality and temperature of each student, tracking daily use and compliance across the greater K12 environment. Such data would aid teachers in maintaining a […]
PUBLISHED ON MEDIUM Home. Where a kid can be a kid. Growing up, a kid was a kid when climbing through plastic tubes, jumping into a lagoon of colorful balls, happily watching animatronics malfunction, eating pizza, and — of course — exchanging our hard-earned tickets for spider rings and bubble gum wristwatches. Over the years, our favorite birthday venue would transform before our very eyes, serving a newer generation and doing away with our bless-ed jungle gyms — all while adding touch screens into the mix. And, then… COVID struck. Amidst national shutdowns and closures, Chuck E. Cheese would go […]
Yes, they really tried Amazon! Sorry, folks, a stationary bicycle made by the exercise gear company, Echelon, has no affiliation with Amazon and is not being sold as an exclusive “Prime Bike” to Amazon members.
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As […]
Initially, it started off great. I made new clients, Forged new partnerships… and, even got a ton of referrals. But, I also found a lot of rejection and a lot of people that didn’t care enough to respond. For every 1000 connection requests I sent, 50 would reply and only 45 would actually speak.
READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS You’ve heard it time and time again (and, you’re going to continue hearing it) … “We’re all different. But, we’re all predictably different.” As true as this statement is to our walking life, why would it be any different when it comes to social media? We’re on social media, because everyone else is. But, not all of us are on there to communicate. While Grandma is busy giving “love” to all of her grandchildren, others are networking. Some are trying out new recipes, and others are busy looking at stats. So, who’s […]
PUBLISHED TO MEDIUM The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy — and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us. We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in […]
In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it! Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, […]
PUBLISHED ON MEDIUM If you grew up watching Nick Jr., you already know how much of an impact interactive television shows, such as Blue’s Clues, can have on a young mind. Our children feel as if the characters on the show are actually their friends, and they quickly embrace the second-person experience, as a means for early-learning education. They become like sponges — easily engaged and encouraged by conversation. Intrigued by curiosity, they thirst for exploration. And while they quickly absorb the material and storylines presented before them, there is a huge divide between reality and storytelling that continues to […]