Digital Advertising, Trends & Revenue | What to expect in 2021

December 15, 2020 No Comments

PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time […]

Business, News Break

6 Trends to Keep an Eye on in 2021 …and why we should be paying attention

November 30, 2020 No Comments

Previously Published on News Break Since the pandemic, the World has been accelerating at an unprecedented rate. And, yet, there’s irony in that it has entirely slowed down, altogether. We have been presented with a whole new dichotomy and are experiencing things we had never known before. For some, the pandemic has brought about a sense of relief. It has given them time to reflect and time to catch up. Some have benefited from such […]