Digital Marketing - Jessica N. Abraham | Designer. Writer. Publicist.

Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

December 29, 2020 No Comments

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It […]

Business, Career Development, PeopleKeys’ DISC Insights

Social Branding for Coaches

November 3, 2019 No Comments

READ MORE OF THIS ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider. Social […]

Business, Career Development, Technology, TMC Net Contributions

BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

December 3, 2015 No Comments

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary […]

Business, Career Development, Education, TalentZoo, Technology

Marketing Yourself Through Breadcrumbs

August 28, 2015 No Comments

PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his […]

Business, Examiner & Beyond!

Elements of Internet Marketing: Brand Social

October 14, 2014 No Comments

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy! As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how […]

Business, Career Development, Examiner & Beyond!

Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

January 6, 2014 No Comments

The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

PREVIOUSLY PUBLISHED ON EXAMINER The dates are set in stone. On January 5, 2014, a recent press release announced the second annual Digital Marketing for Business Trade Show and Conference (DMFB) to be held in Raleigh, North Carolina. On May 6, 2014, the Raleigh Convention Center will be the destination for many in the fields of Internet Marketing, Digital Media and the businesses in search of the perfect tactics for future Internet Marketing campaigns. In its second year, DMFB Raleigh will hold a three-day event that will empower more than 1,100 business owners, entrepreneurs and Internet Marketing consultants through conferencing, […]

Business, Examiner & Beyond!, Technology

.me creators rewarded for “making the Internet personal”

January 5, 2014 No Comments

PREVIOUSLY PUBLISHED ON EXAMINER For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in the upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) in Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community. Users can begin collecting points by “checking [.ME] social medias, joining .ME […]

Business, Career Development, Examiner & Beyond!, Technology

Elements of Internet Marketing: The importance of the press release

November 5, 2013 No Comments

Branding 101, Marketing 101, Elements of Internet Marketing, Internet Marketing, Digital Marketing, Public Relations, Jessica Abraham, Jessica N Abraham, Press Release, Public Relations, Publicist, Search Engine Optimization, SEO, Blogging, Publicity, Shorty Produkshins, Social Media Release, Examiner, The Vault,

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy! We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? […]

Business, Career Development, Education, Examiner & Beyond!

Women on the Edge | Using Social Media for the pursuit of passion in womanhood

October 15, 2013 No Comments

Conferences,Digital Marketing,Examiner,Fundraising,Home-Based Business,Internet Marketing,Jody Urguhart,Non-Profit Organizations,Online Conferences,Online Event,Orlando,Professional Edge,Small Business,Social Awarness,Social Branding,Social Media,Social Media Awareness,Social Networking,The Vault,Trade Shows,Web Conferences,Webinars,Womanhood,Women in Business,Women on the Edge,Workshops,

PREVIOUSLY PUBLISHED ON EXAMINER In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere. Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take […]

Business, Entertainment, Examiner & Beyond!, Technology, Travel

Event Marketing: Eventbrite’s findings based upon current database!

June 18, 2013 No Comments

PREVIOUSLY PUBLISHED TO EXAMINER If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites! Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected […]