Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As […]

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Time for an SaaS Update?

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PREVIOUSLY PUBLISHED TO TMCNET’S CUSTOMER SUPPORT SOFTWARE It’s no secret – and definitely nothing new – a good help desk is necessary in allowing the corporate world to flourish, one business professional at a time. At smaller companies, Help Desk Support and IT may, in fact, be the same department. But, at larger firms, they are as much the same as night and day. Help Desks are responsible for serving their own internal clientele in the best way possible. They also may serve as the company’s Tech Support department for external customers with incoming concerns with a company’s product lines, […]

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Sharegate Escorts Proprietary Information to Enterprise-friendly Platforms

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PREVIOUSLY PUBLISHED TO TMCNET’S OFFICE365TODAY At a time when less is becoming more, we’re seeing the tech industry shift to efficiency and centralization. This week, Sharegate released a tool that will most likely gain popularity over the next few months. This tool, like so many others, is promising on better collaboration, communication and productivity. But, most importantly, as cloud-vested as it is, it is focused on ownership and security. First of all, we need to acknowledge David Roe at CMS Wire for filling us in on the smaller details of this new innovative tool. Next we have to explain why […]

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How Millennials are Shifting the Cloud Contact Center in 2016

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PREVIOUSLY PUBLISHED TO TMCNET’S CLOUD CONTACT CENTER According to Datamark, there are six contact center trends to watch this year. In case you didn’t get the memo, 2016 is already here; and the future of our cloud contact centers will to be reshaped by our millennial generation.  These young, social savvy professionals are hungry for innovation, full of passion and really hate to be tied down. They were born with a silver keyboard glued at the fingertips and are now powering a $2.45 trillion marketplace. Everything powers on. Everything is connected. One thing that often goes unsaid about millennials is […]

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BrightPoint Security Enhances Community-Based Threat Intelligence Capabilities

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PREVIOUSLY PUBLISHED TO TMCNET’S CLOUD SECURITY It’s no secret that criminals will always search for ways around even the most advanced security, whether with the mission to takeover, destroy or steal. Cyber attacks are imminent for all businesses that find themselves doing well – or at least appearing to be. Early warning signs aren’t always there to shield businesses from threat; but when they are, BrightPoint Security can provide solutions, intelligence and protections amongst their IT infrastructures and partner ecosystems. BrightPoint Security’s Threat Intelligence Platform provides “automation, curation and the sharing of threat intelligence” amongst enterprises, helping them to shield […]

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Burnt-out Teams Lead to Turnover without a KISS Strategy

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Previously Published to TMC Net’s World News Capella University (News – Alert) has released a 2015 State of the Industry report that breaks down how businesses are spending over $1200 a year on employee training and development. Employees are spending 32 hours per year in training associated with managerial and supervisory positions, mandatory training and compliances. While it is never a bad idea to provide development opportunities to your internal teams, what are you doing to keep them? According to TechTarget, “Employee engagement strategy improves the customer experience.” In fact, more businesses have placed employee engagement strategy on their “to do” […]

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Security Concerns Limit Cloud Technologies

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Previously Published to TMC Net’s Cloud Security News Netwrix Corporation conducted a survey on cloud security, interviewing more than 600 IT professionals around the world. These professionals cater to various tech, healthcare, finance and government sectors of industry. IT professionals amongst other sectors were also surveyed, answering questions on cloud security as a whole, in addition to the “expectation from cloud providers and the measures being taken to ensure data security.” As convenient, efficient and cost-effective as cloud technology is, 13 percent of overall organizations reject the adoption of cloud technology in the future. Of those 30 percent , there […]

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BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary […]

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Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has […]

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Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and social media presence during a presidential campaign. The 44 year-old executive, who has spent the last 7 years at Coca-Cola, was personally targeted by Chuck […]

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