Previously Published via News Break Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever. Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of […]
Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?
Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution […]
What LinkedIn’s Profinder Taught Me About Sales and Customer Service
Initially, it started off great. I made new clients, Forged new partnerships… and, even got a ton of referrals. But, I also found a lot of rejection and a lot of people that didn’t care enough to respond. For every 1000 connection requests I sent, 50 would reply and only 45 would actually speak.
Benchmark performance for sales excellence with DISC
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight […]
Top 5 reasons why sales employees quit
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world. Together, they drive […]