Digital Advertising, Trends & Revenue | What to expect in 2021

Clayton Morris, Morris Invests, Morning Invests, Meet Kevin, Graham Stephan, Advertising, Youtube, The ENgineering Family, Ryan's World, Digital TV, Smart TV, Streaming TV,

PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August […]

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Augmented Reality | Bringing interactive reading & learning tools to young explorers in real-time

Wonderscope, Augmented Reality, Virtual Reality, IoT, Connected Devices, Storytelling, Kids, Children, Innovation, Technology, Technology News,

PUBLISHED ON MEDIUM If you grew up watching Nick Jr., you already know how much of an impact interactive television shows, such as Blue’s Clues, can have on a young mind. Our children feel as if the characters on the show are actually their friends, and they quickly embrace the second-person experience, as a means for early-learning education. They become like sponges — easily engaged and encouraged by conversation. Intrigued by curiosity, they thirst for exploration. And while they quickly absorb the material and storylines presented before them, there is a huge divide between reality and storytelling that continues to […]

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Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

"Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project

Previously Published to TalentZoo’s Digital Pivot A reawakening of the Perry Ellis brand drives innovation into the future of fashion automation, personalizing new interactive experiences that engage clientele from all over the world. A step forward in disrupting the retail industry, Perry Ellis debuts the “Shop of The Future” at Macy’s Department Stores, starting with the flagship prototype in Manhattan’s Herald Square. Utilizing technology-driven brand awareness strategies, shoppers are captivated through the interactive environment and immersed in the brand’s story. A brand, most amongst the Prepster Hip Hop audience of the 1990s, indeed has a story to tell. Internationally acclaimed, […]

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Marketing Yourself Through Breadcrumbs

PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his […]

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Elements of Internet Marketing: Incentives

Brand Awareness,Brand Engagement,Brand Loyalty,Brand Trust,Branding 101,Call to Action,Content,Contests,Coversation,Cross-Promotions,Elements of Internet Marketing,Examiner,Funeling,Funnelling,Giveaways,Incentives,Internet Marketing,Internet Marketing Orlando,Jessica Abraham,Jessica N Abraham,Marketing 101,Press Opportunity,Privilege,Public Relations,Sales,Search Engine Optimization,SEO,Shorty ProductionsShorty Produkshins,promotional marketing, POP Marketing,Signups,Sponsorships,Storytelling,Examiner,The Vault,Viral MarketingWeb TrafficWord of Mouth,

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Incentives.” Enjoy! Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This […]

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Lack of Social: So Many Businesses are STILL Doing it Wrong!

Shorty Produkshins, Brand Social, Jessica Abraham, Jessica N Abraham, Brand Social, Internet Marketing, Internet Marketing Orlando, Internet Marketing Warren, Atlanta, Warren Ohio, Punxsutawney, Punxsy, Washington DC, Nashville, Dallas, Memphis, Baltimore, Orlando, Public Relations, Media Design, Content Development, Design Strategy, Social Branding, Social Media, Toronto, Philadelphia, Now Hiring, Work at Home, WAH, Nigeria, Los Angeles, Las Vegas,

PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established […]

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