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Businesses, who are not catering to their Online audiences, have just lost a major chunk of the marketplace. As a matter of fact, with more consumers working from a home office, it is to be expected that a majority of their shopping would also take place Online. After all, there is no grocery store stop on their way home from work, when they already work from home.
Instacart and Target partner to capitalize on the ideal that many families find it more convenient to shop from home than traditionally visiting the grocery store to wait in long lines and deal with cashiers with bad attitudes.
Expanding their partnership into the Greater Chicago Area, Instacart and Target are working together in deliveries to their at-home consumers. In fact, they are working hard to ensure customers in many major cities, including Minneapolis and San Francisco, can securely order fresh food and produce through their Online platforms and have them delivered to their doorstep in under an hour. The timing was synched to provide shoppers with a “Target fulfillment option” during the holiday season, as cities become extremely busy – the at-home professional being no exception.
Our continued growth with Target in both Minneapolis and San Francisco has confirmed our customers’ demand for Target on Instacart,” states John Maslowski, Business Development Lead for Instacart. “We are very excited to expand our partnership to Chicago to provide even more customers convenient, same day delivery of Target’s great assortment. With the holiday season upon us and winter well on its way, we are happy to provide our customers with the opportunity to shop at Target through Instacart during this busy time of the year.”
Not only does Target ensure delivery of food-based products, they are also providing consumers with the ability to purchase health and beauty products, pet and household supplies – even baby items, which will come in really handy for the new mom in need of diapers – stat!
Instacart, founded in 2012, is one of the country’s fastest-growing companies, allowing consumers “to order groceries Online by connecting them with personal shoppers who handpick items at customers’ local, favorite stores and deliver straight to their doors.”
Operating out of over 18 metropolitan areas across the United States, Instacart has partnered with many of our nation’s top retailers and grocery chains to enable customers with the ability to “save time and eat fresh.” They pride themselves on being “the only grocery service that can meet today’s on-demand lifestyle by delivering in as little as one hour.” It was named by Forbes as “America’s Most Promising Company” in January of 2015.
Today, Dec. 1, 2015, Instacart’s partnership with Target has led to a “Giving Tuesday” in celebration of their new expansion into the Chicago territory. Customers shopping in the city will be helping a local food charity through purchases. Instacart will be donating one non-perishable food item per delivery made.
In addition to Target, shoppers can also shop at Whole Foods Market without membership, Petco, Mariano’s, Plum Market, Tony’s Finer Foods, Pete’s Fresh Market, Local Foods and Jewel-Osco grocery stores. In 18 cities already, Instacart is coming to a city near you!