Previously Published via News Break
Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever.
Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of master recordings.
Not only would artists find distribution with 250 different music stores and streaming services, but they would also gain access to a slew of marketing tools and branding support services.
“Too Lost is highly automated and maximizes the use of machine learning technology to power the services we offer and make them incredibly efficient,” added Hirschhorn. “We want to empower independent artists and labels to manage their businesses on their own terms.”
A digital music distribution network, based in New York City, Too Lost was founded by a pair of publishing and distribution insiders, who “believed some of the major music organizations were doing a disservice to the independent musicians under their wing.”
Through monthly subscription services, Too Lost makes distribution as cheap as $2.99 a month and charges artists no fees, neither upfront nor “down the road.” Artists will find themselves streaming across networks, such as Spotify, Apple Music, Tidal, Amazon, Shazam, and TikTok with reaching audiences across more than 200 different territories, including in emerging music markets like Asia, South Africa, and South America.
“We are passionate about the independent music scene and the amazing work that comes from that sector. We were disheartened to see how so many incredible musicians were signing away rights to their music, paying way too much for limited distribution and even giving away a share of their earnings in order to get their songs out there,” said Gregory Hirschhorn, CEO, Too Lost. “We decided to put our digital expertise and industry relationships to work to give these musicians and labels access to affordable distribution with services to help them grow their brand.”
Simply put: They want to help up-and-coming artists navigate such a cut-throat industry without the fear of being taken advantage of by the sharks that can and will prey on their talent.