Previously Published via News Break Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever. Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of master recordings. Not only would artists find distribution with 250 different music stores and streaming services, but they would also gain access to a slew of marketing tools and branding support services. “Too Lost is highly automated and maximizes the use of machine learning technology to power the services we offer and make them incredibly efficient,” added Hirschhorn. “We want to empower independent artists and labels to manage their businesses on their own terms.” A digital music distribution network, based in New York City, Too Lost was founded by a pair of publishing and distribution insiders, who “believed some of the major music organizations were doing a disservice to the independent musicians under their wing.” Through monthly subscription services, Too Lost makes distribution as cheap […]
Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working. It helps marketing align with sales, determines your budget, and can improve your content quality.” Per CMI, “Marketing attribution is integral to the success of content marketing because the vast majority of touchpoints (instances where potential customers interact with your brand in some way) happen online. They occur when someone reads your blog post, e-book, or infographic, or watches your video. Marketing attribution models enable content marketers to more accurately understand how their content […]
Yes, they really tried Amazon! Sorry, folks, a stationary bicycle made by the exercise gear company, Echelon, has no affiliation with Amazon and is not being sold as an exclusive “Prime Bike” to Amazon members.
Previously Published to The Mad Marketer Earlier this month, Signet Jewelers acknowledged that omni-channel marketing was a major factor in increased sales for 2016 – and especially for end of year holiday shopping. In fact, they claim that it has, according to The Wall Street Journal, “Amazon-proofed” their endeavors. In the eight weeks leading up to Christmas, this Bermuda-based diamond retailer grew its sales by 5 percent in comparison to previous years. This year, Signet Jewelers has racked in $1.95B, a sharp increase for any business of this caliber. Signet is also known as the umbrella operation for subsidiary group, Sterling, which includes Kay Jewelers, Jared the Galleria of Jewelry, Zale’s, Piercing Pagoda and regional brands, like JB Robinson, Marks & Morgan and Belden Jewelers. Mall-based and outlet stores in the United States and Ernest Jones stores in the United Kingdom rose by 4.9 percent from 2014 to 2015, as opposed to the previous increase of 3.6 percent. This not only proves that people are still physically purchasing luxury items in a mall setting, but they are doing so at increasing rates. Thanks to omni-channel marketing, however, more awareness is being created on the online forefront and drawing guests to […]
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the buying and selling experience enjoyable again. Available on both iOS and Android platforms, Sello interfaces with social networks to make social selling even simpler. This allows for social sign-in for a quicker, more user-friendly shopping experience that encourages users to return to, time and time again. As stated by Mobile Commerce Press, “Shopify has taken note of the rise in casual selling” and is learning to capitalize off of it – literally. Through years of expert experience and disruption within the commerce space, Shopify has provided retailers with a “wide […]