Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working. It helps marketing align with sales, determines your budget, and can improve your content quality.” Per CMI, “Marketing attribution is integral to the success of content marketing because the vast majority of touchpoints (instances where potential customers interact with your brand in some way) happen online. They occur when someone reads your blog post, e-book, or infographic, or watches your video. Marketing attribution models enable content marketers to more accurately understand how their content […]

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Social Branding for Coaches

DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness, Social Branding, Coaches, Marketing, Digital Marketing, Internet Marketing, Public Relations, LinkedIn, Facebook, Twitter,

READ MORE OF THIS ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider. Social communication is not only an “I” job. While I-type personalities tend to be natural influencers and communicators, not all personalities are accustomed to the impact social media can bring upon a community. For some DISC styles, social media can be a bit uncomfortable because it means you will be required to interact with others. It means you will have to be informative yet entertaining, concerned yet empowering, and ready to engage in small talk in order to build loyalty amongst consumers. Taking a more “us” approach to social media, as opposed to a “me” approach may be one concern, while […]

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BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect or effect sales. Hossain explains why sales teams could benefit from the understanding of analytics and how sales could become easier, simply by understanding a customer’s archetype and consumption habits. “Some of the research steps in the buying process become more automated and scalable,” states Hossain, “This requires new content, new uses of channels and new ways to measure the results.” Thus, BrightFunnel has developed a solution that offers in-depth analysis through “multi-touch” points of the sales funnel, including traffic acquisitions for e-commerce, strategic partnerships, offline and online events, syndicated […]

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Marketing Yourself Through Breadcrumbs

PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his company. Notice — I said “behalf.” He generated a whirlwind of income gain on behalf of that company and only earned a small entry-level salary. No one else knew he existed professionally, and he could not prove the numbers that his company is doing to the public. It was private equity. In fact, the only way anyone would know his level of success is if they saw his resume directly.I don’t know what shocked me more…the fact that he had no experience on social media, or the fact that he was, in my opinion, being taken advantage of due to […]

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Elements of Internet Marketing: Brand Social

Elements of Marketing, Social Branding, Jessica Abraham, Jessica N Abraham, Internet Marketing, Social Branding, Public Relations, Brand Social, Shorty Produkshins

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy! As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go. The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online. I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However, through the implementation of the web and the use of social networks, the spectrum of opportunity has been broadened. Versatility is one […]

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Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

PREVIOUSLY PUBLISHED ON EXAMINER The dates are set in stone. On January 5, 2014, a recent press release announced the second annual Digital Marketing for Business Trade Show and Conference (DMFB) to be held in Raleigh, North Carolina. On May 6, 2014, the Raleigh Convention Center will be the destination for many in the fields of Internet Marketing, Digital Media and the businesses in search of the perfect tactics for future Internet Marketing campaigns. In its second year, DMFB Raleigh will hold a three-day event that will empower more than 1,100 business owners, entrepreneurs and Internet Marketing consultants through conferencing, seminars, an awards show celebrating 30 marketers evaluated by 5 independent industry judges, exhibits, workshops, surprise activities and more! To start, There will be 42 sessions in total that will cover 3 tracks of marketing familiarity. These tracks are for the small business, the enterprise and the expert. A list of 70+ speakers, with successful Internet Marketing experience will be engaging audiences during these sessions. In addition to Internet Marketing sessions, there will be 21 workshops that will provide “how-to” trainings on key marketing activities in standard business operations. Topics of training will cover Pay-per-click Marketing, Social Media Marketing and […]

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.me creators rewarded for “making the Internet personal”

.me, Branding, Social Branding, Persona, Brand Persona, GoDaddy, Contest, ICANN, Interactive Experiences, Internet Marketing, Digital Marketing, Loyalty Programs, Net Neutrality, Personalization, Power of the Hashtag, Social Media, Content Development, Social Society, The Power of Blogging, Resume, Blogging, The Vault, Examiner,

PREVIOUSLY PUBLISHED ON EXAMINER For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in the upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) in Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community. Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” …and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.” The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends […]

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Elements of Internet Marketing: The importance of the press release

Branding 101, Marketing 101, Elements of Internet Marketing, Internet Marketing, Digital Marketing, Public Relations, Jessica Abraham, Jessica N Abraham, Press Release, Public Relations, Publicist, Search Engine Optimization, SEO, Blogging, Publicity, Shorty Produkshins, Social Media Release, Examiner, The Vault,

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy! We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media? Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence. As populations increase and […]

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Women on the Edge | Using Social Media for the pursuit of passion in womanhood

Conferences,Digital Marketing,Examiner,Fundraising,Home-Based Business,Internet Marketing,Jody Urguhart,Non-Profit Organizations,Online Conferences,Online Event,Orlando,Professional Edge,Small Business,Social Awarness,Social Branding,Social Media,Social Media Awareness,Social Networking,The Vault,Trade Shows,Web Conferences,Webinars,Womanhood,Women in Business,Women on the Edge,Workshops,

PREVIOUSLY PUBLISHED ON EXAMINER In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere. Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the World. As like all professions, there is a niche audience that needs to be catered to. Niche audiences demand specific things. They seek something genuine, unique, something that they are unable to find elsewhere. They often seek empowerment, support, encouragement, ideals, brainstorming, training and other valuable resources from like-minded individuals that know exactly what one is going through, feeling, thinking and need Yesterday, October 14, 2013, was the first day of “Women on the Edge (of Greatness!).” It is a virtual conference that is taking place in the second half […]

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Event Marketing: Eventbrite’s findings based upon current database!

PREVIOUSLY PUBLISHED TO EXAMINER If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites! Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals. Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of event-goers. EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% […]

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