Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working. It helps marketing align with sales, determines your budget, and can improve your content quality.” Per CMI, “Marketing attribution is integral to the success of content marketing because the vast majority of touchpoints (instances where potential customers interact with your brand in some way) happen online. They occur when someone reads your blog post, e-book, or infographic, or watches your video. Marketing attribution models enable content marketers to more accurately understand how their content […]

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Study Reveals How to Digitally Influence Consumer Behavior and Sales

Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear from our study that online retailers, particularly those selling a product that beats the competition less on function and more on attributes about pleasure and enjoyment, can substantially increase their sales and profits by systematically incorporating more dynamic presentation formats like video to convey their product and service offerings,” states Claudia Townsend, Assistant Professor of Marketing at the University of Miami School of Business Administration. She, along with Professor Ram Krishan, collaborated with additional professors from Babson College to conduct these studies in time for holiday sales and marketing initiatives. […]

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Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the buying and selling experience enjoyable again. Available on both iOS and Android platforms, Sello interfaces with social networks to make social selling even simpler. This allows for social sign-in for a quicker, more user-friendly shopping experience that encourages users to return to, time and time again. As stated by Mobile Commerce Press, “Shopify has taken note of the rise in casual selling” and is learning to capitalize off of it – literally. Through years of expert experience and disruption within the commerce space, Shopify has provided retailers with a “wide […]

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