Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working. It helps marketing align with sales, determines your budget, and can improve your content quality.” Per CMI, “Marketing attribution is integral to the success of content marketing because the vast majority of touchpoints (instances where potential customers interact with your brand in some way) happen online. They occur when someone reads your blog post, e-book, or infographic, or watches your video. Marketing attribution models enable content marketers to more accurately understand how their content […]

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Social Branding for Coaches

DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness, Social Branding, Coaches, Marketing, Digital Marketing, Internet Marketing, Public Relations, LinkedIn, Facebook, Twitter,

READ MORE OF THIS ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider. Social communication is not only an “I” job. While I-type personalities tend to be natural influencers and communicators, not all personalities are accustomed to the impact social media can bring upon a community. For some DISC styles, social media can be a bit uncomfortable because it means you will be required to interact with others. It means you will have to be informative yet entertaining, concerned yet empowering, and ready to engage in small talk in order to build loyalty amongst consumers. Taking a more “us” approach to social media, as opposed to a “me” approach may be one concern, while […]

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Social media activity, based on personality type

DISC Personality Types, DISC Theory, Personality Traits, Dominance, Influence, Stability, Compliance, Social Media, Marketing, Internet Marketing, Facebook, LinkedIn, Twitter, Instagram, Reddit, Snapchat, Business, PeopleKeys

READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS You’ve heard it time and time again (and, you’re going to continue hearing it) … “We’re all different. But, we’re all predictably different.” As true as this statement is to our walking life, why would it be any different when it comes to social media? We’re on social media, because everyone else is. But, not all of us are on there to communicate. While Grandma is busy giving “love” to all of her grandchildren, others are networking. Some are trying out new recipes, and others are busy looking at stats. So, who’s doing what and why from a personality point-of-view? Let’s take a closer look. The Dominant Style “Ds” don’t always speak on social media as they use it mostly to accomplish a goal or find information quickly. When they speak, however, they’re most passionate about the subject. They’re jumping on our posts, soliciting unwanted advice or showing why they are most qualified to speak on a specific subject. “Ds” usually will share something related to business, politics, the sporting world — or maybe even religion. They’re telling us about their accomplishments or the lives of those they admire. Yet, they’re still […]

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WebDAM’s Brand Connect shatters industry with visual content management features

Brand Mangement,Branding,Collaboration,Content Development,Content Management Systems,Content Scheduling,Digital Asset Management,Examiner,Internet Marketing,Rebranding,Remote Teams,Shutterstock,The Vault,Unified Communications,Web Assets,Web Design,WebDam

PREVIOUSLY PUBLISHED TO EXAMINER It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe! As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board. But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another. If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to […]

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Marketing Yourself Through Breadcrumbs

PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his company. Notice — I said “behalf.” He generated a whirlwind of income gain on behalf of that company and only earned a small entry-level salary. No one else knew he existed professionally, and he could not prove the numbers that his company is doing to the public. It was private equity. In fact, the only way anyone would know his level of success is if they saw his resume directly.I don’t know what shocked me more…the fact that he had no experience on social media, or the fact that he was, in my opinion, being taken advantage of due to […]

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Elements of Internet Marketing: Brand Social

Elements of Marketing, Social Branding, Jessica Abraham, Jessica N Abraham, Internet Marketing, Social Branding, Public Relations, Brand Social, Shorty Produkshins

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Branding Social”. Enjoy! As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go. The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online. I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However, through the implementation of the web and the use of social networks, the spectrum of opportunity has been broadened. Versatility is one […]

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Shorty Produkshins currently seeks independent contractors in major cities

Shorty Produkshins, Brand Social, Jessica Abraham, Jessica N Abraham, Brand Social, Internet Marketing, Internet Marketing Orlando, Internet Marketing Warren, Atlanta, Warren Ohio, Punxsutawney, Punxsy, Washington DC, Nashville, Dallas, Memphis, Baltimore, Orlando, Public Relations, Media Design, Content Development, Design Strategy, Social Branding, Social Media, Toronto, Philadelphia, Now Hiring, Work at Home, WAH, Nigeria, Los Angeles, Las Vegas,

PREVIOUSLY PUBLISHED ON EXAMINER Shorty Produkshins has grown over the last ten years and has expanded borders from Orlando and Pittsburgh origins to other regions around the World that include places like: Atlanta, Los Angeles, Las Vegas, Memphis, Detroit, Punxsutawney, Philadelphia, Toronto, Nigeria and more! They provide clientele with Social Branding and Event Marketing options that are optimized through “Advanced Internet Marketing and SEO tactic.” They also provide current clientele with Public Relations, Mobile Marketing, Design Strategies, and Consultation. As the company has grown, and with recently adding new services to its menu, Shorty Produkshins current marketing teams have been faced with the challenge of time and possibility. Shorty Produkshins believes in direct focus and dedication to the creative process for each project in providing quality service in a timely manner. Because of this, it has become more difficult to continue ongoing efforts to market services to new and potential clientele. This is an important part of ensuring a successful future for the business. It is also the reason the current campaign has been prompted. They are seeking “self-motivated” individuals that demonstrate ethics, professionalism and determination to add to the roster. As Independent Contractors, they would be allowed to set […]

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300-year-old industry implements innovative tech trends

A2z inc, fabtech, welding event, fabricating event, welding, fabricating, teamsters, The Vault, Examiner, Mobile Apps, Inventory Management, Logistics, Operations, Supply Chain, Live Events, Canada, FabTech, FabTech Canada, Boilermakers, Skilled Traders, Productivity, Marketing, Internet Marketing, Mobile Marketing

PREVIOUSLY PUBLISHED ON EXAMINER FABTECH CANADA 2014 will be taking place shortly, and a2z, Inc. plays an important role in helping the event to succeed through innovation and accessibility. FABTECH CANADA is the embodiment of the Fabricators & Manufacturers Association (FMA), the American Welding Society (AWS), the Precision Metalforming Association (PMA), and Chemical Coaters Association International with SME, who have been “serving to the advancement and growth of fabricating, welding, metal forming and manufacturing” for the last 300 years. Together, they bring these elements into manifestation to produce an annual event that is exciting and unique to Canadians in this industry. Through growth and the evolution of tech trends, innovation is key to successful progress, especially for such a traditional trade in a “high-tech” world. According to a recent press release (March 11, 2014), a2z, Inc. is teaming up with FABTECH to make this year even more successful than the last. a2z, Inc., a leader in event management and marketing software solutions, has designed a customized ChirpE Native Mobile App for the FABTECH CANADA 2014 event that will take place at the Toronto Congress Centre on March 18-22, 2014. The app is available cross-platform, including Android and iOS and is […]

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.me creators rewarded for “making the Internet personal”

.me, Branding, Social Branding, Persona, Brand Persona, GoDaddy, Contest, ICANN, Interactive Experiences, Internet Marketing, Digital Marketing, Loyalty Programs, Net Neutrality, Personalization, Power of the Hashtag, Social Media, Content Development, Social Society, The Power of Blogging, Resume, Blogging, The Vault, Examiner,

PREVIOUSLY PUBLISHED ON EXAMINER For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in the upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) in Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community. Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” …and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.” The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends […]

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Elements of Internet Marketing: The importance of the press release

Branding 101, Marketing 101, Elements of Internet Marketing, Internet Marketing, Digital Marketing, Public Relations, Jessica Abraham, Jessica N Abraham, Press Release, Public Relations, Publicist, Search Engine Optimization, SEO, Blogging, Publicity, Shorty Produkshins, Social Media Release, Examiner, The Vault,

PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy! We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media? Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence. As populations increase and […]

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