Digital Advertising, Trends & Revenue | What to expect in 2021

December 15, 2020 No Comments

PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time […]

Examiner & Beyond!, Business, Technology

Technavio predicts significant trends in television ad-spending through 2019

April 3, 2016 No Comments

Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media

PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because […]

Business, Technology, TMC Net Contributions

A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016

December 13, 2015 No Comments

Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say. Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke […]