Independent Artists Find An Ally | Major League Distribution Without Selling Their Souls

Independent Artists, Independent Hustle, Independent Distribution, TuneCore, Sony Red, The Orchard, Universal, Music Distribution, Entertainment, Too Lost, Monetization, Marketing, Branding, Sales, Hirschhorn, Spotify, Tidal, Gregory Hirschhorn, Apple Music, Amazon, Shazam, Tik Tok, Distribution Network, Power Distribution, Music Streaming, Creative Artists,

Previously Published via News Break Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever. Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of master recordings. Not only would artists find distribution with 250 different music stores and streaming services, but they would also gain access to a slew of marketing tools and branding support services. “Too Lost is highly automated and maximizes the use of machine learning technology to power the services we offer and make them incredibly efficient,” added Hirschhorn. “We want to empower independent artists and labels to manage their businesses on their own terms.” A digital music distribution network, based in New York City, Too Lost was founded by a pair of publishing and distribution insiders, who “believed some of the major music organizations were doing a disservice to the independent musicians under their wing.” Through monthly subscription services, Too Lost makes distribution as cheap […]

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Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham

Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which particular order influences people to engage in a desired behavior. It proves your content is working. It helps marketing align with sales, determines your budget, and can improve your content quality.” Per CMI, “Marketing attribution is integral to the success of content marketing because the vast majority of touchpoints (instances where potential customers interact with your brand in some way) happen online. They occur when someone reads your blog post, e-book, or infographic, or watches your video. Marketing attribution models enable content marketers to more accurately understand how their content […]

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Benchmark performance for sales excellence with DISC

Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight into ways that we can optimize all operations and strengthen our efforts by finding our shortfalls and identifying opportunities for improvement. In order to benchmark our performance, we must decide which variables will serve as key performance indicators (KPIs) and how we can use them to analyze our progress, thereafter. Read more on what you might want to consider and how DISC can help determine our performance on DiscInsights by PeopleKeys.

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Top 5 reasons why sales employees quit

DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world. Together, they drive successful employee relations by making sure all pieces of the puzzle fit together perfectly. They stand for peace and organization within the company. They act as the intermediate between departments and identify the daily needs of the workforce environment. They analyze operations and implement strategies for improvements to performance, productivity, and the effects of daily workforce activities. They save us on the costs of training, retraining and recruiting for each position. They keep our turnover low and our employees happy. Without a great hiring manager turnover can increase. Without effective human resources, the sales force can diminish. We can lose our sense of company morale. Our teams won’t be as effective. How do we combat this? How can we understand what makes the sales team […]

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How behavioral selling can help your business

Sales, Marketing, Behavioral Selling, Behavioral Analysis, Business Development, Customer Service, Customer Experience, Client Profiles, B2C, B2B, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence,

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance – provide customer references. Lastly, some want all the facts. To these, show the features that are most important to their current situation, provide them with a cost comparison and make sure to provide a data sheet or link to more information for them to research. Here are some insights from a behavioral selling point of view: Overcoming Objections People don’t come to a salesperson with objections – they do indeed need something, but their fears may be what’s blocking the deal. To be a good salesperson, you need to know how to quickly understand the underlying behaviors of your client. Knowing the DISC traits of your client will allow you to approach the conversation with a different strategy and with selling points that will […]

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How to Deliver Your Sales Message

Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We can learn a lot from TV There are people in charge of content development, while there are others are in charge of decision-making. Research suggests identifying the demographics, psychographics and brand loyalty of each viewing audience before crafting that content for airing around the globe. Because of this, we see content change based on the season, sporting event or even television programming that we are tuned into. Diehard fans of The Walking Dead might find advertising bombarding them with zombies or thoughts of the afterlife, while advertising for This is […]

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6 Ways to Boost Sales by Understanding Your Clients

Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS

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Five Necessary Elements for Effective Mobile App Downloads & Development

Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do. Snapp, an app development platform for mobile presences, recently highlighted five tips to build a successful app for your small to medium business. We at Digital Pivot elaborated on each item. We found them to be very beneficial to your upcoming mobile presence and wanted to share! Please keep in mind; engagement and interaction will always be the bottom line when it comes to branding in the digital space — or any space, for that matter. In the mobile marketplace, however, it is especially important, because we are battling apps from various other industries in claiming that precious device space. If your app isn’t used regularly, it might just find itself uninstalled, defeating its purpose altogether. Increasing productivity for your end-user and catering to consumer needs and interests while keeping […]

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Resolve to Keep Your Customers Happy in 2016

Omni-Channel Customer Engagement, Omni-Channel, omnichannel, omni channel, customer engagement, self service, multichannel, mobile customer care

PREVIOUSLY PUBLISHED TO TMCNET’S OMNI-CHANNEL CUSTOMER ENGAGEMENT As productivity literally falls into our hands, and technologies allow for better integration of our most precious business tools, cloud contact centers are working hard to plan their roadmap for 2016. While some of us have been working diligently through the holiday season, many of are returning to the control boards for the first time since last year! As we enter 2016, many of us are ambitious and excited about what is rumored to come. We have set goals through resolutions of things we are inspired to achieve – and we will. Aspect (News – Alert), a developer of omni-channel customer engagement solutions, did their homework. And, they offer us a list of 6 common denominators for contact center resolutions in the New Year: Reinvent “Cool.” + Become More Available = Enhance the Customer Experience. These three resolutions play a major part in the potential of one another. In fact, becoming more available on mobile and through social media, the customer experience will be enhanced, improved and more gratifying to the brand enthusiasts. We are living amongst millennials – those young professionals who never sleep and hate living within the confines of tradition and […]

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