Previously Published to News Break If you’re a small business owner or contractor, get ready! According to Clutch, a leading source for B2B research, ratings, and reviews, “80% of businesses plan to outsource in 2021, citing the ability to save time, grow their business, and work with other experts across industry.” In fact, taking a number of losses in 2020, many businesses have been forced to rethink operational efficiencies and have been looking for new ways to optimize existing business structures. As entrepreneurs, we see things differently than our colleagues or peers in the workforce. We often make excuses when things don’t go our way, and very often we feel a sense of loyalty to our weakest links. Sometimes, we do this to the detriment of our own wallets, rewarding those that were there with us from the beginning — whether they actually do anything meaningful, or not. In some cases, we feel the need to pay them a salary before we even pay ourselves — even if we wear damn near every hat under the sun and they sit around waiting for our business. Likewise, we tend to exert more energy towards tasks that pay little to nothing, stealing […]
PREVIOUSLY PUBLISHED ON TALENT ZOO’S DIGITAL PIVOT There’s no better time for shopping than the holiday season. But right after the holidays, sales are “sleeping in heavenly peace” as they decide to return to the same overpriced mess that they were before Halloween. Most prices will remain peaked until an all-clearance event or the next year’s Black Friday sales. Say no more! We got this! To help you through your year, WishAlerts released the birth of a new savior. This one will save your wallets and continue holiday savings through the new year. This is a first for “interactive commerce,” as it connects mobile shoppers with merchants, and cuts out “the middle man.” Granting “wishes,” merchants will be able lower prices for immediate sales of goods per demand of nearby shoppers and via mobile connection. Saving on costs and expenses associated with marketing and in competition with “the big guys,” local businesses will receive the support they deserve in remaining a number one favorite to local and surrounding communities. Centralizing deals without the need of multiple apps and access to a plethora of websites with random interests, merchants will now have a new way to leverage local support. This will not only […]
READ THE FULL INTERVIEW ON CBS LOCAL TAMPA. SPONSORED BY NESTLE. If you are in the Carrollwood section of Tampa, then you probably know who this amazing woman is. She’s saving lives every day, maybe even the furry little members of your family. Born to be a veterinarian, Dr. Rhonda Johnson has loved animals since she was a small child and has been in love with science all her life. Her journey has taken her through many years of experience catering to and loving even the most exotic animals as they were restored back to health. Learn more about Dr. Johnson and her amazing practice, Plantation Animal Hospital, below. READ THE FULL INTERVIEW ON CBS LOCAL TAMPA. SPONSORED BY NESTLE.
PREVIOUSLY PUBLISHED ON EXAMINER If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% usage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device! On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.” The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing. It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, […]
PREVIOUSLY PUBLISHED ON EXAMINER In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere. Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the World. As like all professions, there is a niche audience that needs to be catered to. Niche audiences demand specific things. They seek something genuine, unique, something that they are unable to find elsewhere. They often seek empowerment, support, encouragement, ideals, brainstorming, training and other valuable resources from like-minded individuals that know exactly what one is going through, feeling, thinking and need Yesterday, October 14, 2013, was the first day of “Women on the Edge (of Greatness!).” It is a virtual conference that is taking place in the second half […]
PREVIOUSLY PUBLISHED ON EXAMINER Now Trending: #iDontLikeWhen. Thanks, Twitter! I am now free to rant as a Marketing Professional and Columnist! Shoot, I may even spark up a little controversy! This sounds fun! If you have been involved with Marketing or any related industry, I’m sure you have heard this line before.“Oh, my cousin can do my Facebook for me…” They go on to say how easy it is to do, but are disappointed at the results and let it ruin their outlook on Marketing overall! One of the greatest pet peeves that many Internet Marketers face is amongst the people we target for business. As the greatest common denominator amongst us, we frequently see people doing their own marketing (or having a cousin do it) and doing it very wrong. Their messaging is off, their demographics aren’t set, their frequency is either too often or not enough… and they aren’t really marketing at all. Too many people try to be “Jack of All Trades,” but then they really become the “Master of None.” We need you to focus on the service or product so that we can sell it, consume it, and then brag about this great product we […]
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses on the local level. If you notice, everything related to actual Internet Marketing and Social Media Marketing is grouped into one item. To boot, there isn’t much of a budget or energy set aside to really take advantage of such powerful tools. In essence, they’re spending money on the strategy and messaging to be compelling, but not using it where it is most effective! This is when they complain that “SOCIAL” simply does not work. A job done half mass will be a job done “half-_______ed.” Let that resonate the […]