Consider SEO & SEM Bones, Social Media the Soul That Embraces

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can keep thousands of people in the loop at once. We can interact as a group, and short conversations are now the norm. With social media, we can carry many short, private conversations at once. The downfall is, however, that many traditional business models aren’t up to speed and they’re throwing thousands of dollars away just to find no return on their marketing investments. Social media influences our lives, whether we want to admit it or not. It can influence us for the better. It can influence us for the worse. […]

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Social Branding for Coaches

DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness, Social Branding, Coaches, Marketing, Digital Marketing, Internet Marketing, Public Relations, LinkedIn, Facebook, Twitter,

READ MORE OF THIS ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider. Social communication is not only an “I” job. While I-type personalities tend to be natural influencers and communicators, not all personalities are accustomed to the impact social media can bring upon a community. For some DISC styles, social media can be a bit uncomfortable because it means you will be required to interact with others. It means you will have to be informative yet entertaining, concerned yet empowering, and ready to engage in small talk in order to build loyalty amongst consumers. Taking a more “us” approach to social media, as opposed to a “me” approach may be one concern, while […]

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Social media activity, based on personality type

DISC Personality Types, DISC Theory, Personality Traits, Dominance, Influence, Stability, Compliance, Social Media, Marketing, Internet Marketing, Facebook, LinkedIn, Twitter, Instagram, Reddit, Snapchat, Business, PeopleKeys

READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS You’ve heard it time and time again (and, you’re going to continue hearing it) … “We’re all different. But, we’re all predictably different.” As true as this statement is to our walking life, why would it be any different when it comes to social media? We’re on social media, because everyone else is. But, not all of us are on there to communicate. While Grandma is busy giving “love” to all of her grandchildren, others are networking. Some are trying out new recipes, and others are busy looking at stats. So, who’s doing what and why from a personality point-of-view? Let’s take a closer look. The Dominant Style “Ds” don’t always speak on social media as they use it mostly to accomplish a goal or find information quickly. When they speak, however, they’re most passionate about the subject. They’re jumping on our posts, soliciting unwanted advice or showing why they are most qualified to speak on a specific subject. “Ds” usually will share something related to business, politics, the sporting world — or maybe even religion. They’re telling us about their accomplishments or the lives of those they admire. Yet, they’re still […]

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Hey, Lazy! There’s a New App With Your Name on It!

Activity Tracker,App,Apple Watch,Ben Myers,Cakewalk,Digital Pivot,Fitness,Health,iOS,iphone,Monitoring,Robots and Pencils,Routines,Smartwatch,Good Habits,Social Accountability,Social Media,Talent Zoo,Personal Coach,Technology,Weightloss,Healthcare, Healthcare IT, HIT, Tech News, Technology News,Mobile Apps, iOS,

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT What a shame! No, really, what a shame! Robots and Pencils just released a new app this morning for the iPhone and Apple Watch that gives us a whole new perspective to fitness, weight loss, and our overall health, period. And, it’s no cakewalk, either. Or, wait… maybe it is CAKEWALK. With a growing market for health and mobile fitness, it was bound to happen. A mobile app with personality stepped onto the scene. CAKEWALK is, according to the creator, Ben Myers, meant for “anyone who needs added incentive to stay fit.” They can “download their own personal drill instructor to their phone — a sarcastic cake with legs character who is hard to please and eager to shame.” The app was built on the ideal that some people need tough love in their workout regimen and daily routine. Because some people respond better to harsh criticism, CAKEWALK throws out all traditional models of positive reinforcement out the window, bringing “more sass than sugar” to get people into gear. Public shame brings out the inner tiger in some, pushing them out of their complacent behaviors and into a healthier lifestyle. CAKEWALK isn’t just […]

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AT&T & VoLTE Pairs Clearer Calls with Simultaneous Web Browsing

elecom Signaling, Diameter Signaling, LTE Diameter Signaling, Diameter Signaling Router, Telco Signaling, signaling transfer point (STP), signaling gateway, (SGW), Telecom Signalling, EAGLE Signaling Platform, Signaling System #7, SS#7, SIP, 3G LTE, 4G LTE, 4G LTE-A, VoLTE, VoIP

PREVIOUSLY PUBLISHED TO TMCNET’S TELECOM SIGNALING RESOURCE CENTER Combining our favorite features from Facebook, Google Hangouts, Skype and iPhone systems, AT&T has been rolling out its new VoLTE service, which currently reaches more than 27 million subscribers in the United States. Allowing us to engage in improved calling quality, we are now able to utilize our LTE networks while in HD.    AT&T has been busy bringing simultaneous delivery of LTE connections to our communications needs. Broadening the range of frequency for voice, clearer conversations are now made possible.  This means that you are less likely to hear someone ask you to repeat what you just said. Customers will also be able to switch back and forth between voice and video calling without losing their connection. While it hasn’t reached all markets yet, AT&T is working diligently to unleash VoLTE “market-by-market,” testing each market before launch and maximizing the user experience before it is widely adopted. In addition to an improved voice experience, AT&T is implementing three more features to their VoLTE service. One of these include Wi-Fi Calling, as AT&T jumps on the bandwagon with Verizon, who has also recently adopted this form of Wi-Fi communication, as an alternative […]

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Smart Shoes Kicking Jordan to the Curb and Doing the MoonWalk…Literally!

Connected Devices, Internet of Things, Twitter, Social Media,Digital Pivot,Digital Printer Ink,IoT,Moonwalkers,NASA,Personalized,Smart Shoes,Talent Zoo,Technology,Technology News,Twitter Feed,Wearables,

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT We have all heard of the Internet of Things (IoT), but what about the social media of things? In 2016, we will be seeing a shift in wearables that will bring us all closer together. We will also see a shift in how we connect with one another. Many product developers are finding ways to “reinvent the wheel,” and apparently shoe designers are no different. MoonWalker, on the other hand, is not reinventing the wheel; they are changing the game. Launching an IndieGoGo Campaign, MoonWalker already has people talking about the new direction of wearables…social shoes that defy gravity will “kick” it all off! Ladies and gentlemen, Digital Pivot is pleased to introduce you to 20:16 – the shoe of the future! Can you tell that we’re totally stoked? Let’s break this down. Please hold applause until the end of this article. MoonWalker has figured out a way to defy gravity, using a magnetic force that simulates the feeling of walking on the moon. In fact, the engineering of these shoes has literally allowed the layers to hover over one another, ensuring the perfect moonwalk every step of the way! True, we have heard of many […]

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A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016

TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say. Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke down ten ways social listening can benefit your business. As brands improve the customer experience, we need to improve our customer service strategies, as well. How else can we improve customer service without getting to know our customers intimately? In early 2015, a telecommunications company (name withheld) lost many customers who were no longer locked into a two-year agreement, thanks to horrible customer service techniques. Not only did their service fall short of expectation, but they faced multiple overcharge and device failure – gaining the brand a bad reputation. In many cases, refunds were in order for customers spending hours of talk time with customer service, repeating their nightmare to representatives, while pleading to be heard. They often received no follow-ups and were therefore never […]

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Robocast: Automating Social Like Never Before!

Automation, Play the Web, Robocast, SEO, Search Engine Optimization, Digital Pivot, Tech News, Technology, Technology News, Website Playlist, Web Player,

Previously Published to TalentZoo’s Digital Pivot Robocast launched a media player last April that allows users to “auto-browse social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more.” Yesterday, Dec. 2, Robocast, Inc. released a major update to their Robocast Social player, continuing social play with just one click…and now a few new features. Robocast, Inc. has the power to shift “social” in the conference-room environment, before the press, and through the imagination of its users. In fact, this could be a new shift in brand promotion and social media releases. Robocast has the ability to play Twitter and Instagram posts paired with adjacent websites of interest. When clicking on a hashtag or username, Robocast automatically plays a social playlist of these posts and opens related social media attached to them. Twitter and Instagram are now integrated fully into Robocast’s social playlist. While users are no longer required to log on to interact with the social multimedia playlist, those who do will be able to access personalized feeds that allow commenting, messaging, and following of other users. In previous versions, this was not so much the case. “The goal has always been to make digital media use easier and more powerful, through familiar […]

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BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect or effect sales. Hossain explains why sales teams could benefit from the understanding of analytics and how sales could become easier, simply by understanding a customer’s archetype and consumption habits. “Some of the research steps in the buying process become more automated and scalable,” states Hossain, “This requires new content, new uses of channels and new ways to measure the results.” Thus, BrightFunnel has developed a solution that offers in-depth analysis through “multi-touch” points of the sales funnel, including traffic acquisitions for e-commerce, strategic partnerships, offline and online events, syndicated […]

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