WebDAM’s Brand Connect shatters industry with visual content management features

Brand Mangement,Branding,Collaboration,Content Development,Content Management Systems,Content Scheduling,Digital Asset Management,Examiner,Internet Marketing,Rebranding,Remote Teams,Shutterstock,The Vault,Unified Communications,Web Assets,Web Design,WebDam

PREVIOUSLY PUBLISHED TO EXAMINER It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe! As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The multinational now has to work in double time, making sure that overheads are covered in each location, while innovating to protect their position in the marketplace and keeping with consistency across the board. But, guess what? WebDAM, a Shutterstock company, has now created a solution that just may put them at greater odds against one another. If you remember, WebDAM released a Fifty Shades of Branding SlideShare last year to introduce their Brand Connect platform. We even covered it here. Since its release, WebDAM has been working extra hard to […]

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Technavio predicts significant trends in television ad-spending through 2019

Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media

PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show us. Don’t make us do more work! On the April 1, Technavio highlighted three key trends in market growth: Data and Audience-Driven TV Advertising Popularity of Programmatic Advertising Real-Time Bidding These trends are known as addressable TV advertising. According to Soumya Mutsuddi, a lead analyst for Technavio, “Addressable TV advertising is gaining immense popularity in the US. It is helping advertisers reach out to their target audiences and generating great results in terms of ROI. Within a common program or navigation screen, this technique is capable of serving different ads […]

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Too Legit to Quit: Why Skullcandy is Teaming Up with Icertis

Cloud Computing Magazine, AWS, Cloud, Cloud Computing, Explained, Key Terms, PaaS, SaaS, Data Science, Deep Learning, Machine Learning,IaaS, Cloud Portability, Remote Access, Security, Vertical Cloud, Consumer Cloud, Server, Network, Hybrid Systems, Multi-Tenancy, Xaas, Anything-as-a-Service, DaaS, PaaS, Software-as-a-Service, Software Applications, Work Solutions, Business Solutions, Enterprise Solutions, Remote Workforce, Productivity, Workforce Optimization, Platform-as-a-Service, Infrastructure-as-a-Service,Flexibility,Private Networks, Virtual Private Networks, VPN, Virtualization,

Previously Published to TMC Net’s Cloud Computing Magazine No, we’re not talking about MC Hammer this time. We’re talking contract management. Cloud-based contract management provider, Icertis, announced a recent partnership with Skullcandy, Inc. that will help the performance audio brand to excel in future business dealings within the global marketplace. Since named “The World’s Coolest Ear Bud” by Fortune, Skullcandy has seen an increase in sales and interests, while already ranking as the third most-sold headphone in the United States. The company, preparing for rapid growth and adoption, has identified areas for improvement within daily business operations and structure. After strategically analyzing multiple solutions, Skullcandy decided to go with adopting the Icertis Contract Management (ICM) platform in managing the contractual segmentation of those operations. With that, the IT department got busy. Skullcandy plans on rollout of ICM within the next 60 days. Various departments, such as legal, human resources, procurement and sales will be trained and onboarded into using the systems. Strategic partnerships and marketing will also benefit form this new platform, as they will be able to keep better track of contractual obligations and hold others accountable – without having to dig into the crate to find the originating […]

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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

Digital Media,Examiner,Gen X,Market Forecast,Market Trends,Media Consumption,PQ Media,Predictions,The Vault

PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital media consumption for 2015, users were often engaged in customized, interactive experiences, leaving traditional media platforms less desirable and often kicked to the curb – literally. Intelligence has been collected between the five consumer types, 15 leading global markets in three broad categories and within 22 specific media channels. Digital media usage accounts for 27.7% of our media consumption in the United States. While Millennials are known for their dependence on technology and the impact on evolving business models, 2015 showed us that it is actually the Gen-X crowd that […]

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Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations

PREVIOUSLY PUBLISHED TO TMCNET’S MOBILITY TECHZONE Appetizer Mobile is known for its array of interactive mobile apps development and marketing services. Chic Sketch, an innovative app under the Appetizer umbrella, is bringing personalization and design to the mobile forefront as it connects fashion brands directly to enthusiasts in a whole new way.  Like parent company, Appetizer Mobile, they are “creating a brand identity in the mobile space.” As technology takes over our lives, the Fashion Industry has been finding an increased challenge in capitalizing on the mobile revolution that has been allowing other industries excel. After all, we want to touch and feel fabric. We want to see it in all of its vibrance. While we shop and watch runway shows on mobile, how can we interact with it? This is where Chic Sketch has found an “in.” Fashionistas love this app, because they are able to snap a selfie of themselves, draped in their latest attire and can have a sketch mock up sent to them in minutes. Sketch mockups are created and sent directly to the user. These sketches are created much like the designs that our fashion experts sketch when developing a new collection or runway show. […]

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How and why Shorty Produkshins is shifting gears in 2016

History,Jessica N. Abraham,Mission,Rebranding,Shorty Produkshins,The Vault,Vision,Jessica Abraham, Social Branding, Music, Public Relations, Design Strategy

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It’s been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty’s Playground, after splitting into two separate entities in 2007. Shorty Produkshins has prided itself on keeping ahead of the competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always given the audiences a “new era in royalty” through this constant growth. In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele — those allowed to be named and those under NDA. We focused more on our abilities on “streaming,” graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to […]

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Photography Changed Forever: A Bandwagon Even Mr. Walt Disney Would Jump On!

Lifeprint,Augmented Reality,Connected Devices,Content Development,Digital Pivot,Innovative Media,Instant Pictures,IoT,Internet of Things,Media,Motion Pictures,Movies,Photography,Polaroid 2016,Talent Zoo,Technology,Technology News,Announcements, GoPro, Live Streaming, Twitch, Gamification, Comic-Con, Examiner, The Vault, Microsoft,Live, Live Events, Live Video, Strategic Partnerships, Video Content, XBox Live, Xbox One,

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It seems that 2016 will be far from a boring year. With so many IoT devices hitting the markets, many of us just won’t know how to act. For the photographer still in love with film, this message is especially for you! Set for release in August, we won’t even be able to look at photographs the same again…literally! Originally planning a 2015 release, LifePrint just didn’t “click” with audiences who didn’t quite “get” IoT technology and digital imagery – or what they could potentially bring. An August 2014 Kickstarter campaign proved unsuccessful. But, with the passion and persistence, LifePrint reemerges from the start-up lagoon with just two weeks left to a new campaign, sure to bring drastic change to our world immediately. Already exceeding funding goals by over 500%, this is definitely happening. At this stage, 785 backers now connect with their vision…a vision that will bring out your inner Joey Lawrence with a big “whoa!” Do you remember when you first heard about the 3D printer? Well, this is nothing like that. This is actually quite earth shattering because it will bring back the art of film and photography, shifting the plateau for […]

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Hashtag MoorishLivesMatter: The social media movement towards an awakening

#MoorishLivesMatter,Examiner,History,Power of the Hashtag,Sabir Bey,The Sabir Bey Show,The Vault, Moorish Americans, Black Lives Matter, History, Law, Science, Health, Civics,Music, Hip Hop, 1492, Spain,Education, Awareness,

PREVIOUSLY PUBLISHED TO EXAMINER In an era of hashtags and memes, it is somewhat more effective to create a social campaign surrounding a hashtag in order to promote your cause to the World than it is to send out brochures and e-mails, promoting your cause. Statements made through hashtags on Social media are more personable this way. People are able to connect to those with similar interest by simply clicking hashtag phrases for similar conversational results. Or, they may understand an unfamiliar phrase in a more in-depth matter. These statements are short and simple. They are able to speak their mind in few or minimal words. In many instances, hashtags actually work as a silent protest and petition. They act to connect users in conversation surrounding issues in their communities or lifestyle. Some hashtags actually gain interest based on the “support” they receive by the social networks that host them. Take Twitter, for example, they use trending topics to continue social conversation in their system platform. In representing a specific cause or movement, hashtags are simply a way to take a stand, state your opinion and gain awareness while branding a cause with more information. It is a new era. […]

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Instacard and Target partner for shopping, delivery in one hour or less

Instacart, Target, Grocery Delivery Service, The Vault, Examiner,

PREVIOUSLY PUBLISHED ON EXAMINER Businesses, who are not catering to their Online audiences, have just lost a major chunk of the marketplace. As a matter of fact, with more consumers working from a home office, it is to be expected that a majority of their shopping would also take place Online. After all, there is no grocery store stop on their way home from work, when they already work from home. Instacart and Target partner to capitalize on the ideal that many families find it more convenient to shop from home than traditionally visiting the grocery store to wait in long lines and deal with cashiers with bad attitudes. Expanding their partnership into the Greater Chicago Area, Instacart and Target are working together in deliveries to their at-home consumers. In fact, they are working hard to ensure customers in many major cities, including Minneapolis and San Francisco, can securely order fresh food and produce through their Online platforms and have them delivered to their doorstep in under an hour. The timing was synched to provide shoppers with a “Target fulfillment option” during the holiday season, as cities become extremely busy – the at-home professional being no exception. Our continued growth […]

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See-Through Technology Features New Possibilities

Apple, iPad, iPhone, FAANG, The Vault, Examinier, Announcements, Launch, CES, HandScape, HandyCase, Technology, Tech News, Innovative, Mobile Device, Multisensory, Touch Screen,

Previously Published to TalentZoo’s Digital Pivot In the shade of misfortune, not many are able to take a sports injury and use it to influence the world of technology. Inspired by a tennis injury, our world has been given the gift of see-through technology. Handscape, a company passionate about innovation, has created a case for Apple’s iPhone and iPad devices. The world got a chance to see this technology live on The Sabir Bey Show, Friday, October 9, 2015. We watched as Tong Luo, Founder and Chief Technology Officer of Handscape, turned an ordinary iPad device into see-through technology. He demonstrated the uses of Handycase, playing a game, reading a book, and even showing us how each one of us could hold the whole world in our hands. He went on to explain his project and how it can bring change through innovation. This is a case that will allow us to use more than one finger at a time. Handycase allows you to revolutionize your Apple device and use all ten fingers at once — from either side of the device! Using Handycase has alleviated the pain Luo has had to endure since his misfortune on the tennis court, and […]

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